McDonald spent the last three years attending auto shows, interviewing historians and rummaging the great stacks of the National Automotive History Collection at the Detroit Public Library gaining insight on the hundred years of shows and the beautiful people that flank the cars. Most enduring jokes? “Do you come with the car?” or “Nice headlights and I don’t mean the car.”
Monthly Archives: May 2008
New Roads: May 2008
Evelyn Kanter reports her recently launched blog: www.greatdrives.blogspot.com, is growing. Key words are car and travel, environmental, hybrids, alternative fuels. auto safety and technology, green travel destinations, money saving tips. . . . Editor Camilo Alfaro reports that impreMedia Website (www.impre.com) and portal for: La Raza, La Opinion, Hoy, El Diario, El Mensajero, La Prensa, Vista and La Vibra launched April 14. ImpreMedia, he says, “ reaches 2/3 of the Hispanic population and 45% of Hispanic adults.”
Road Signs: May 2008
With the New York Times joining scores of newspapers forced to reduce their staff and top executives voluntarily leaving the Los Angeles Times, two pieces seen recently online are pertinent. The first is Advertising Age writer Nat Ives’ interview with David Hiller, publisher and CEO of the LA Times. Asked if the papers new niche products will recapture the revenue that’s seeping from the core product? Hiller responded, “Will it be, quote, as we’ve known it?” “Absolutely not.” “Can online-ad rates ever match the paper’s print rates? “No way,” he said. “Never.”