July 2008

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Americans love a winner and for those who bought a 2008 new car, there is a good chance they have one.  Autowriters.com has identified 274 possible winners crowned by 26 different press groups, print or digital magazines, web sites, research firms or independent panels.

Of course, it may be “mud buster of the year” cold weather champ” or “cup holder sweepstakes winner” or another unique distinction, but a win is a win, right?

Many models share their award with one or more other “winners.”  And, there may be disagreement about the relative significance of one award versus another.

The awards are not weighted. All are treated equally and in the case of ties all are counted as a winner. In the bragging game, however, who cares about details. Forget that it was one of 10 new models similarly honored or that your car shares its accolade with three other cars in one of 78 classes. It’s a winner!

Compiling the proliferation of distinctions is not meant to suggest that awards do not have benefit beyond the added awareness or increased circulation/ readership of their sponsors.

GM took top manufacturer honors with Buick, Cadillac.  Chevrolet, GMC and Pontiac compiling 51 awards between them. Toyota followed with Lexus, Scion and Toyota models garnering 38. Then Ford with 19 plus Mercury, 5 and Lincoln, 7, totaling 31. Audi had a surprising 14 accolades.

If you discover an award that is not listed, too late for this report. But let AWCom know in case we decide to undertake this exercise for 2009 models – which, incidentally, already has two winners. A complete breakout of the various awards and winners can be had in either a PDF or Word format – gratis! Click on the link:

CONSENSUS AWARDS FOR 2008

Highay in the night: Photo by: Henk

Highway in the Night: Photo by: Henk

Keith Naughton has been named Midwest Bureau Chief for Newsweek Magazine, adding responsibility for the publication’s Chicago Bureau as well as its Detroit bureau where he has been bureau chief since 1999. . . . Steve Levy and Jonny Lieberman, erstwhile Jalopnik commentator, have launched a new website: www.AutoFiends.com.  Lieberman continues as West Coast Bureau Chief for The Truth About Cars. . . . Rick Cotta has been promoted from Senior Editor to Managing Editor for Consumer Guide’s automotive staff. . . . Brian Chee, formerly an AutobyTel editor, has launched a website about life with cars: www.DriveThruLife.com.  He can be reached at brian_cheeXXyahooXXcom. . . . Bob Beamesderfer, another recent alum of AutobyTel, is freelancing and can be reached at rsb95XXearthlinkXX.net. . . . Tony Barthel very definitely plans to continue his Curbside Auto column and website and in fact, has added a small newspaper chain to its self-syndicated distribution since acquiring the unique Featherbed Railroad Bed and Breakfast Resort on scenic Clear Lake in northern California. . . . Nguyet Le Thomas writes that she is settling in as editor  of the new combination of Styling & Performance and Off-Road Business Magazines at Advanstar Publications.  Former Styling & Performance editor, the peripatetic Mike Anson, will continue as a contributing writer. . . . Read the rest of this entry »

Wooden Horse News reports Car And Driver publisher Hachette Filipacchi Media is revamping all their websites, beginning with the biggest, www.womansday.comMediaweek reported that “a source familiar with the strategy said the emphasis seemed to be on creating community features and aggregating content from elsewhere rather than original journalism. ‘They’re trying to figure out what the sites will look like, but they’re not expecting a ton of original content,’ this person said.”

Tameka Kee, writing in Online Media Daily (Searching For A New Car, You Tube Style) reports a recent study commissioned by Google revealed, “Consumers are increasingly finding out about new makes and models through online video. Nearly half (49%) of all in-market shoppers and about a third (31%) of recent buyers surveyed had been exposed to new vehicle choices for the first time through online video . . .”  That is good news for journalists who are able to generate online buzz about cars because a Nielsen CGM/Homescan Buzzfacts study revealed that more than half of consumer generated media (CGM) is posted because of product experience or response to material posted on a site. Read the rest of this entry »

Coventry University in England offers an MA in Automotive Journalism.  Is there anything similar in the U.S?  Or a scholarship like the 1500 pounds, trophy and internship presented annually by that country’s Guild of Motoring Writers?

The Consumer Federation of America contends there are serious specific and analytical errors in the recently mandated new fuel economy standards.  Contact: Jack Gillis, CFA, 202-737-0766 or jack@jagillis.com. . . . J.D. Power’s 2008 Manufacturer’s Web Site Evaluation survey of consumers put Kia ahead of BMW, Lexus and Ford. . . . Bridgestone Firestone is taking its “Drive and Learn Classroom Behind The Wheel” to 15 markets this summer.  Contact Susan Sizemore for a complete schedule and information at sizemoresusa@bfusa.com

The Trader Media Group in England is re-launching its Top Marques magazine and website this month. . . . VAuto is helping car dealers keep pace with the rapidly changing auto market by providing continual updates on how days supply and gasoline prices affect the market price of new cars on their lots. For more information contact: jcabadas@usautocom.comRead the rest of this entry »

At the risk of enjoying it too much, or being caught in a Little Orphan Annie Mug kind of infinite regression with Ezra Dyer writing about Ezra Dyer writing about Ezra Dyer, ad infinitum, he gave AWCom the facts to do with as we might.

Autowriters Spotligh: Ezra DyerSalient among them is his uncommon coupling of humor and auto journalism that began because he loves cars (he says he was bombing around Maine woods in a 1982 Subaru wagon at age 11 and still has a stack of car magazines from the ‘80s) and because he began his writing career as a humor columnist and feature writer for The Improper Bostonian.  It is an 85,000 circulation glossy biweekly offering a calendar of Greater Boston events plus numerous features and columns.  Dyer has been in every issue since starting there in 1999. Read the rest of this entry »

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