New Year’s predictions of continued growth in TV viewing, Internet use, mobile communications devices and apps, E-readers, order in social media and expanded “Web 3” services (including thinking with us, if not for us) are countered with jeremiads foreseeing the death of advertising, marketing and PR, the decline of critical thinking, Internet portals perishing and pay walls failing and on the bright side the possibility of bringing vast new markets within reach.
Monthly Archives: January 2010
The Tom-Tom: Michael Larner
Given that these streams of information are designed to be digested simultaneously, they have been watered down to make for easier reading. Twitter limits its posts to 140 characters. Status updates on Facebook can only be three times longer. Communicating via instant messaging and texting has become such a prevalent issue that we’ve passed laws dictating when it’s acceptable.
Autowriters Spotlight: Matt Farah
Farah organized a New York motoring club that provided owners of exotic luxury cars willing to pay $1,000 a year with organized, scouted and shepherded tours where they could safely unleash and enjoy their toys.
Road Signs: January 2010
Good news – sort of – for auto journalists: automotive advertising by manufacturers will rise 14% in 2010 and from all sources 11% to $19.2 billion total according to a Borrell Associates prediction reported by the Center For Media Research.
Pit Notes: January 2010
Lyndon Conrad Bell made artful use of the review copy of Basem Wasef’s book Legendary Race Cars. In his letter from the editor in a recent issue of African-American On Wheels, Bell tells how the book’s recounting of the men and dreams behind 25 of the most significant race cars ever became part of his… Continue Reading