Photo by: CLUC Increasingly, it is the Internet shaping us. Its ubiquity, interactivity and immediacy means (among other things) communicators cannot bluff, puff or hide as Dave Morgan observes in his Online Spin Columns for Media Post, “Branding In the Age of Authenticity.” He sums this up for brand marketers: “brand slogans in the future… Continue Reading
Monthly Archives: April 2010
Autowriter Spotlight: Paul Eisenstein
Paul Eisenstein affirms there’s life, challenge and satisfaction in freelance auto writing as he relates the back story of his journey from dispirited radio reporter to www.DetroitBureau.com partner and busier-than-ever work for hire. I truly believe that you make your own luck. Much of life is simply beyond your control, so it’s important to know… Continue Reading
Tom-Tom: Automotive Journalism’s Credibility Gap
Jack Baruth says he is the only person in American history to hold both a professional BMX racing license and a professional auto racing license. This, combined with five dollars, he notes, will get you a “venti” at Starbucks. He has been writing for publication since 1991 and wrote the unpopular “One Racer’s Perspective” and… Continue Reading
Road Signs: Mobile, Media, Mistakes
Google CEO Eric Schmidt may have sounded self-serving in his prediction that it will be “mobile first” as quoted in last month’s Autowriters.Com Newsletter. However, when Morgan Stanley managing director and “Queen of the Net”, Mary Meeker says so in her latest very detailed: “State of The Internet” report, it is hard to ignore. As… Continue Reading
From The Grandstand
Freelance writer Carl Goodwin makes a convincing case when pegging this book as “a notch above . . . in price, content and quality.” Everyone should buy this book – the one titled Phil Hill…A Driving Life. It covers virtually every important racing marque. Cooper. Porsche. Ferrari. Jaguar. Lotus. Alfa. Etc. It’s written by the… Continue Reading