“Thanks to the Internet, people probably read more good journalism than before,” writes Andrew Rice in his May 16 New York Times piece on, Putting A Price On Words. “In fact,” he continues, that’s precisely the problem: the sheer volume of words overwhelmed a business model that was based on scarcity and limited choice.” Photo… Continue Reading
Monthly Archives: June 2010
Autowriters Spotlight: Randi Payton
Randi Payton If Frank Sinatra were alive to introduce Urban Wheels Awards host Randi Payton he might well sing, “a pauper, a poet, a musician, a boxer, a writer, a prince and a king.” Maybe not royalty but he is founder and head of On Wheels Media recently morphed into Decisive Media whose publications reach… Continue Reading
Road Signs: Is The Romance With Cars Over?
Once again, young Americans’ romance with cars is being questioned. This time by Jack Neff in an Advertising Age piece titled: “Is digital revolution driving decline in U.S. car culture?” He points to the considerable decrease in licensed 16 and 17-year-old drivers. Once nearly 50% and 75%, respectively, of their age group were licensed. The… Continue Reading
Tom-Tom: Doug Stokes
Doug Stokes has been a practicing automotive PR type since “way back when.” His work has taken him from running the IKF (Go-Karts) to promoting Sprint Cars at Perris Auto Speedway, and from an early environmental auto assignment (Geo Tree Program) to NASCAR as the communications director for Toyota Speedway in Irwindale. Along the way… Continue Reading
New Roads: Google Experiments With Self-Selected News
Google is experimenting with Google News to enable its readers to better self-select the kind of news they will receive and how often. Online Media Daily’s Laurie Sullivan says the purpose is to enable marketers to better target their ads. No mention of readers “cocooning” with what makes them feel good. . . . …. Continue Reading