Whatever evolves, Coates’ conclusion seems a certainty: “Gen Y is at the beginning of the arc of its economic power. What we see today will be rapidly extended and expanded beyond our current context as technology evolves and the largest generation in American history begins to participate fully in the economic activity of our society.”
Monthly Archives: July 2010
In The Spotlight: Cliff Atiyeh
Turns out auto journalism isn’t impossible to join, it’s just a small world. Of all the writers in the Geneva Auto Show press room, I ran into Motor Trend’s Angus MacKenzie. Ezra Dyer lives 20 minutes south of me here in Boston. We even talk on the phone. Well, one time.
John Rettie: Living Content is Quality Content
Now anyone can start a publishing company at virtually zero cost. However, the chances of making a lot of money are still slim. Perhaps these content mills are currently a better way for new writers to get started – at least they make some money.
July 2010 Passing Scene
Chrysler’s Ed Garsten was quoted by Bradford Wernle in Automotive News with this frank assessment of auto journalism in his explanation of why the carmaker shut down its freewheeling Firehouse Blog, “While still depending on the press for important coverage of our company, we’re now able to also promote our news, positions, and products directly… Continue Reading
Road Signs: Chocolate and Audis
Steve Smith, reports for Behavioral Insider: “According to Peerset, an ad targeting venture that leverages social data in a unique way, our interests are reflected most accurately by our expressions online rather than our browsing history.” For example:” If you mention the word “chocolate” here and there in your online blog and comment posts, the… Continue Reading