Why Real Relationships Rule in a Digital Marketplace It’s impossible to ignore the impact of social media in 2013, but how much does social media marketing actually affect car sales? Advertisers are projected to spend $9.4 billion on social media in the next four years, but research shows that sales are driven more by face-to-face… Continue Reading
Author Archives: AWcom Staff
Mothers® Back-to-Black® Tire Renew: Natural Look, No Hassle
Mothers® known worldwide for its premium-grade polishes, waxes and cleaners introduces Back-to-Black® Tire Renew, a groundbreaking no-rinse cleaner that brings a long-lasting natural look to any color or brand of tire — blackwall or whitewall. Back-to-Black® Tire Renew proves that looking good doesn’t have to mean showing off. You want your tires to look great,… Continue Reading
Autowriters Spotlight on John Lamm Photojournalist
When Road & Track moved to the Midwest and left its California staff behind, there was little worry about what its outstanding free-lance photojournalist correspondent John Lamm would do next. His work has been his passport for three plus decades, earning him assignments and awards from around the world. Although, photography comes to mind first… Continue Reading
Turbo Claims Shot Down by Consumer Reports
YONKERS, NY- Ford and GM claims of turbocharger economy results have been torpedoed by the testers of the Yonkers-based and highly influential Consumers Reports magazine. 2013-model Ford Fusion and Chevrolet Cruze sedans “flunked” when the magazine found that turbos did not improve fuel economy markedly and often lead to slower-running engines. The CR report used… Continue Reading
Musk’s Tesla His Latest Rocket
HAWTHORNE, CA-An in-depth profile on Elon Musk in the December issue of Esquire Magazine reveals a ‘daredevil’ personality with the habits of explorers and of dedication to the goal of getting big things done-like Henry Ford, Steve Jobs and “the Great Gatsby.” En route to launching the first premiere electric-sedan, the Tesla S, Musk led… Continue Reading
Kathy Jackson 2013 Lifetime Achievement Award Recipient
Kathy Jackson is the recipient of the 2013 Urban Wheel Lifetime Achievement Award. She is celebrated for her 21 year storied career as an automotive journalist with Automotive News. Kathy’s decorated career included reporting for Automotive News Europe, serving as Editor-in-Chief of Automotive News Marketer, and expanding Automotive News’ coverage of Asian automakers based in… Continue Reading
Olmos and Nash To Host 17th Annual Urban Wheel Awards
Emmy and Golden Globe Award winning actor, producer, director and Latino activist, Edward James Olmos, will join Daytime Emmy award-winning actress Niecy Nash to host the 17th Annual Urban Wheel Awards on Sunday, January 13, 2013 at the MotorCity Casino Hotel inside the Sound Board theatre during the North American International Auto Show’s (NAIAS) press… Continue Reading
E-car Era Revs Up at LA Show
The LA auto show prides itself on rolling out a flock of firsts every winter and the 2012 event kept up the record in spades. More electric cars were released than ever before, at any 2012 international or local show. Plug-in cars stole the limelight-not a surprise in the Golden State’s clean-air fixation. Whether for… Continue Reading