BCT Publishing announced the re-launch of Automotive Traveler magazine with a 100-page November 2010 issue. The online-only monthly publication targets automotive and travel enthusiasts seeking the next great road trip. It uses a proprietary technology to produce a viewer that works with any browser, on any device and is fast and expandable as new technologies… Continue Reading
Category Archives: New Roads
New Roads: Forbes, New York Times,Chicago Tribune
Forbes’ new plan to mix editorial and paid blogs further dims the line between editorial and advertising but if it catches on, it could mean opportunity for out-of-work journalists. As reported in Advertising Age by Michael Learmonth, “this isn’t the ‘sponsored post’ of yore; rather, it is giving advocacy groups or corporations such as Ford… Continue Reading
New Roads: Crowd Sourced Evaluations, Social Network Apps
Crowd-sourcing that eliminates the journalist’s evaluation of new cars has taken a new twist. According to a Marketing Daily news brief: “Edmunds.com is launching “Vehicle Rating Game” at survey.edmunds.com/rating. Participants are asked to rate a set of cars on their appearance, luxuriousness and sportiness, and then are challenged to predict the average rating for each… Continue Reading
New Roads: Mens Magazine, iPad Apps, Vettes
AWCom ran across a newly launched web site that may offer opportunity for autowriters: The Good Men Project Magazine (http://www.goodmenbook.org). It went live June 1, “confident that the world needed a new kind of men’s magazine—one that takes men seriously.” It has a Diversions section where Dave Ford wrote about Men Behind The Wheel” …. Continue Reading
New Roads: Google Experiments With Self-Selected News
Google is experimenting with Google News to enable its readers to better self-select the kind of news they will receive and how often. Online Media Daily’s Laurie Sullivan says the purpose is to enable marketers to better target their ads. No mention of readers “cocooning” with what makes them feel good. . . . …. Continue Reading