“BMW i” is a new global sub-brand that is going to be as much about the German car maker’s mobility solutions efforts as new vehicles, Karl Greenberg reports in Marketing Daily. He quotes a BMW news release about the new brand’s efforts, “everything from the research on urban mobility and mobile Internet cityscapes to a… Continue Reading
Category Archives: Passing Scene
Speed Dating at the Washington Auto Show
Kudos to the Washington Auto Show for adding a little “Sex And The City” flavor to this year’s event. The show partnered with the capitol’s 200,000-member social networking group, Professionals In The City, to offer the nation’s first speed dating go-round at an auto show. Popular Washington Post columnist, “love guru” Carolyn Hax kicked it… Continue Reading
Passing Scene: Is Giving It Away A Bad Thing?
Dan Ambrose “refudiates” long-held beliefs that giving away content on the Internet accounts for the serious drops in print pubs circulation and revenue. Headlined “Wrong All Along” in Online Publishing Insider, Ambrose says, “When we study things closely, the ‘giveaway-equals-decline’ cause and effect simply hasn’t explained the successes and failures in the media community. Some… Continue Reading
AP Drops Writer, Ford Best Marketer, Garage Finds
Associated Press has dropped the “writer” from its byline because, according to a staff memo by AP Standards editor Tom Kent: “These days, the byline on an AP story may rightfully belong to a text reporter, a photographer, a videographer or a radio reporter…some of our staffers have extensive multimedia skills and work with several… Continue Reading
Racing While Black, Progressive Automotive X Prize, Green Car Show
Riverside (Calif.) International Automotive Museum is holding a reception and book signing October 16 for Lenny T. Miller author of “Racing While Black.” . . .To raise funds, the ladies of the U. K.’s Doghouse Club (Women’s Motor Racing Associates Club) are producing a 2011 Calendar that features not themselves in provocative poses but race… Continue Reading