“In order to stay ahead of the game and be ready for the next social up-and-comer, publishers need a comprehensive way to gather insights into how their content performs across the entire social Web.” So says Paul Lentz in the February 12 Online MediaDaily. He elaborated: “Greater insights into the social quality of content can… Continue Reading
Category Archives: Road Signs
Hybrids and Suicide Packages
A land-air hybrid vehicle described in a Scientific American piece passed on by Silvio Calabi may someday make commutes faster and easier – if not cheaper at a current price of $300,000. The article by Gary Stix and accompanying video of the auto gyro evoked mostly negative responses from readers. Previously announced and recently shown… Continue Reading
Digital Platforms Impact Content
Joe Mandese, in Online Media Daily writes that ads developed for digital platforms are reversing the historic model of editorial being a conduit to distribute advertising, advertising is becoming a means for distributing content. In the article headlined “Advertising Jumps The Shark” he reports a company named Kontera has unveiled a “”content activation platform’, powered… Continue Reading
Is Marketing Now in Charge of Customer Relations?
Julie Hamp’s appointment as communications chief for Toyota Motors Sales, USA, Inc. may halt or hasten the dismantling of what at one time was rated the most potent PR force among the automakers. Retirement, resignation and severances have removed four seasoned veterans from the Toyota field force and three of its PR field offices have… Continue Reading
Media Fragmentation, Aggregation and Ethical Blogging
Facebook’s problems with its IPO and General Motors’ decision to not include the social medium in its current ad plans may stem from the same problem: “Marketers and social marketing agencies told us that social media cannot reach critical mass in the same way that paid broadcast media can, and it would defeat the uniqueness… Continue Reading
Subscriptions On The Rise For Some Publishers
Lotus staged a technical press workshop for small groups of journalists invited to its Sterling Heights, Michigan offices earlier this month. Frank Sheronsky, a veteran automotive engineer, was among them and he provided Torque News with an insightful summary of some intense one-on-one sessions as well as photos and footage. For the report, go to:… Continue Reading
Google To Tag Content Creators; Get Paid With Bingo Games?
Reader Tom Kelley forwarded what sounds like good news for auto journalists. It is Erik Sherman’s BNet report that Google is going to tag content creators – a way to identify content with who created it. Sherman notes that as authors become known and attract followings, it could change the balance of power between those… Continue Reading
Road Signs: Behind The Numbers
Behind The Numbers Edmunds.com points to the past decade’s uptick in traffic deaths involving older drivers as a concern to be addressed at its national safety conference in Washington DC. May 24. Sean Kane disagrees and defends his “auto safety” territory in The Safety Report Blog. It may also keep senior drivers free of unwarranted… Continue Reading