Not AWCOM’S forte but this car found buried in the November Amsterdam Journal is new to us. “Urbee Hybrid – the first car to have entire body 3D printed.” It is manufactured by Stratasy headquartered in Eden Prairie, Minn. and Kor Ecologic, Winnipeg, Canada. According to the Journal “All exterior components – including the glass… Continue Reading
Category Archives: Road Signs
Gen X, Gen Y, Gen Buy
The October 6 Media Digest reported a survey conducted by Carleton University that revealed, “a website has as little as 50 milliseconds – or just 1/20 of a second- to make a good first impression.” And, compounding that snap reaction, “once a visitor forms an impression on a subconscious level, he or she will selectively… Continue Reading
1,000 Pound Car, Rise Of Robot Journalism
A 1,000 pound car is the Los Angeles Auto Show Challenge this year for auto designers from three nations. Design studios from General Motors, Honda, Hyundai, Mazda, Mercedes-Benz Germany (Smart), Mercedes Benz Japan (Maybach), Mercedes-Benz U.S., Nissan, Toyota and Volvo will display their use of the latest technologies and materials to produce a 1,000 pound… Continue Reading
Road Signs: Chocolate and Audis
Steve Smith, reports for Behavioral Insider: “According to Peerset, an ad targeting venture that leverages social data in a unique way, our interests are reflected most accurately by our expressions online rather than our browsing history.” For example:” If you mention the word “chocolate” here and there in your online blog and comment posts, the… Continue Reading
Road Signs: Is The Romance With Cars Over?
Once again, young Americans’ romance with cars is being questioned. This time by Jack Neff in an Advertising Age piece titled: “Is digital revolution driving decline in U.S. car culture?” He points to the considerable decrease in licensed 16 and 17-year-old drivers. Once nearly 50% and 75%, respectively, of their age group were licensed. The… Continue Reading