In case there was any question, the Center For Automotive Research (CAR) reports that the automotive industry continues to contribute significantly to the U.S, economy and employment. Specifically, 1.7 million jobs. CAR reports the industry’s impact in each of the 50 states and is available at www.cargroup.org. The Washington Post Company is hoping its trash… Continue Reading
Category Archives: Road Signs
Road Signs: Mobile, Media, Mistakes
Google CEO Eric Schmidt may have sounded self-serving in his prediction that it will be “mobile first” as quoted in last month’s Autowriters.Com Newsletter. However, when Morgan Stanley managing director and “Queen of the Net”, Mary Meeker says so in her latest very detailed: “State of The Internet” report, it is hard to ignore. As… Continue Reading
Road Signs: Less Than Meets The Eye?
“There may be less going on here than meets the eye.” Media Digest’s quote of the week from The Economist may apply to social media as well as to the net generation’s “digital natives” the paper was referencing. For example: While thousands of “friends” may be accumulated on Facebook, an on-going study at Oxford University… Continue Reading
Road Signs: February 2010
Depending upon who is paying for a survey and who is interpreting it, a silver lining is always possible. For example: MediaPost reports that a recently released Scarborough USA Study of the Integrated Newspaper Audience – those who actually read a newspaper in print or online – revealed that 74% of all U.S. adults(171 million… Continue Reading
Road Signs: January 2010
Good news – sort of – for auto journalists: automotive advertising by manufacturers will rise 14% in 2010 and from all sources 11% to $19.2 billion total according to a Borrell Associates prediction reported by the Center For Media Research.