Once again, young Americans’ romance with cars is being questioned. This time by Jack Neff in an Advertising Age piece titled: “Is digital revolution driving decline in U.S. car culture?” He points to the considerable decrease in licensed 16 and 17-year-old drivers. Once nearly 50% and 75%, respectively, of their age group were licensed. The… Continue Reading
Category Archives: Road Signs
Road Signs – May 2010
In case there was any question, the Center For Automotive Research (CAR) reports that the automotive industry continues to contribute significantly to the U.S, economy and employment. Specifically, 1.7 million jobs. CAR reports the industry’s impact in each of the 50 states and is available at www.cargroup.org. The Washington Post Company is hoping its trash… Continue Reading
Road Signs: Mobile, Media, Mistakes
Google CEO Eric Schmidt may have sounded self-serving in his prediction that it will be “mobile first” as quoted in last month’s Autowriters.Com Newsletter. However, when Morgan Stanley managing director and “Queen of the Net”, Mary Meeker says so in her latest very detailed: “State of The Internet” report, it is hard to ignore. As… Continue Reading
Road Signs: Less Than Meets The Eye?
“There may be less going on here than meets the eye.” Media Digest’s quote of the week from The Economist may apply to social media as well as to the net generation’s “digital natives” the paper was referencing. For example: While thousands of “friends” may be accumulated on Facebook, an on-going study at Oxford University… Continue Reading
Road Signs: February 2010
Depending upon who is paying for a survey and who is interpreting it, a silver lining is always possible. For example: MediaPost reports that a recently released Scarborough USA Study of the Integrated Newspaper Audience – those who actually read a newspaper in print or online – revealed that 74% of all U.S. adults(171 million… Continue Reading