Good news – sort of – for auto journalists: automotive advertising by manufacturers will rise 14% in 2010 and from all sources 11% to $19.2 billion total according to a Borrell Associates prediction reported by the Center For Media Research.
Category Archives: Road Signs
Road Signs: Journalism R.I.P.
Tearing down of the wall between news and advertising brought a storm of Internet reactions ranging from “Another Death In Dallas” by acanuck on DagBlog to “cautious optimism” by “Newsosaur” blogger Alan Mutter.
Road Signs: November 2009
“Social purpose is the new social status,” according to Mitch Markson, chief creative officer for Edelman Worldwide and creator of the company’s, “goodpurpose Consumer Study.”
Road Signs: October 2009
As a way to monetize online magazine content, Time Inc, executive John Squires has proposed a sort of online newsstand where consumers can purchase and manage their subscriptions, which can be delivered to any device,” according to Wooden Horse News.
Road Signs: September 2009
Rupert Murdoch says: “Quality journalism is not cheap, and an industry that gives away its content is simply cannibalizing its ability to produce good reporting.”