Like many a young husband and father considering how to put a few more bucks in the family coffers, John Matras looked at magazines in the late ‘70s and naively said to himself, “I can do that.”
Summer Lane Changes
James Bell, most recently with Kelley Blue Book, is now head of Consumer Affairs for General Motors. The move east made it necessary for Bell to relinquish his post as president of the L.A.-based Motor Press Guild. (Laura Burstein succeeded him). With GM, Bell “will provide expertise on issues facing automotive consumers. He will engage… Continue Reading
Creeping Towards Conformity
Aaron Barr reports in Media Daily, “According to research company Strategy Analytics, 13% of U.S. households will participate in bundled offerings that include fixed voice, Internet, television and mobile voice services by 2016.” That’s a fourfold increase over the current levels, says Ben Piper, director of Multiplay Market Dynamics for Strategy Analytics. . . …. Continue Reading
John Pearley Takes A Different Route
“Eutrapelia”* is the best single word to describe freelance auto writer John Pearley Huffman. But who would know? Born in San Francisco and raised in Santa Barbara. Calif., he did not take the stage out of town as did his Hollywood actor brother Linus and Tony-Award winning sister Cady. Instead, he opted for a career… Continue Reading
PR Lapses, Surveys, Books and Honorees
American drivers are cutting back on the miles they drive but they are neither slowing down nor lightening up in response to spiking gas prices, according to AutoPacific. The California–based automotive marketing research and product-consulting firm found that only 36% of drivers surveyed were taking their foot off the gas to counter the costs of… Continue Reading