Chevy Pushes Colorado Truck, Kia K900
Two all-new models rang down the curtains on Day Two of the 2013 Los Angeles Auto show – a full-size sedan from econo-centered Kia, the K900, and the midsize Chevrolet pickup truck, the long-awaited Colorado.
Kia’s first full-size sedan follows in the footsteps of its big brother’s Hyundai Equus. With the Hyundai-Kia group’s first V-8 engine option it will price out from $50,000, according to Kia sales VP Tom Loveless, and establish Kia as a full-fledged contender, along with Hyundai, in the full-size “family sedan” segment.
Like the Equus, the K900 will be loaded with such goodies as reclining rear seats, adaptive cruise control, lane-departure assist and LED headlights. The K900 also will share in Hyundai group’s 10-year powertrain and 100,000-mile basic warranty, with a standard V-6 engine and pricing in the league with the Mercedes-Benz S-Class, or BMW 7-Series and Audi A8 – in the $60,000 range.
The K900 will launch as a 2015 model in southern California, “where the luxury sedan market is dominant.” “K900 is our new flagship,” “a step ahead of Cadenza and a true car for competing against the cream of the family-sedan crop,”Loveless said.