Instagram and Google Are Making It Easier

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Instagram’s blog announced, “An all-new Explore page, with trending Tags and Places, and more powerful search that makes it easier to find the people, places, and tags you’re looking for. With more than 70 million photos and videos posted to Instagram every day, wherever something is happening, chances are you can see it here.”

Google building deeper understanding of images.

Laurie Sullivan tells us in Search Market Daily that for improved image recognition Google is “building an  Artificial Neural Network where the software is capable of recognizing, learning, and eventually, generating its own network in the likeness of the original.”  The company’s Artificial Neural Networks “rely on software based on the structure of how biological brains learn when being shown millions of images.”

Carol Driver reports in Mailonline that the  Daily Mail “is teaming up with two of the world’s biggest names in marketing, content and community to launch the first joint global digital content agency.” Named Truffle Pig because the “truffle pig finds the rare and tasty” according to Jon Steinberg, CEO of the Daily Mail. Joining in the venture are the social app Snapchat and WPP advertising agency.

Gizmo’s Maddie Stone reports, “Beginning on July 1st, authors who self-publish through Amazon’s KDP Select Program will be paid for each page that remains on the screen long enough to be parsed, the first time a customer reads the book.” It is an experiment to better adjust authors’ payments to the number of pages they publish on Amazon. . . . . Apple News on the other hand, the aforementioned Sullivan, reports, is using the old “unless you opt out” ploy to tell internet author/publishers it will be using stuff they post and they are not entitled to any revenue from ads placed with it.

OneX Content Studio is a new venture by Radio One that reaches 82% of the nation’s African-American population across all platforms. According to Tom Forbes in  Content Marketing Insider, OneX is working directly with brands and their curators to produce branded content campaigns.

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