GM’s historic all-things-for-all consumers strategy has been scuttled to keep pace with the e-market world. That gameplan was apparent at the bustling Los Angeles auto show, where one of the hottest players was the 2013-Chevrolet Spark mini-compact all-electric car.
Product V-P Mary Barra confirmed at a media parley that GM had decided to focus on one new powerplant rollout at a time, such as the Volt hybrid.
Barra revealed a strategy for adding plug-in options on such future models as Buick LaCrosse and Regal and Chevy Malibu.
She said GM expects “electrification” to show up on about 500,000 new vehicles a year by 2017, a forecast close to that of Nissan/Renault CEO Carlos Ghosn, who looks for plug-ins to hit 10 percent of the markets in 2020, including Nissan’s pioneering Leaf compact.