Photo by: Jenny W.
Reporting on the recent AP board meeting, Shoreline News sees “a glimmer of hope for beleaguered news providers” in that the AP intends to offer centralized business development, negotiating for its member newspapers and thereby helping them better extract revenues from web and mobile platforms. The E newsletter quotes AP Chairman Dean Singleton: “We need one voice, not only to work on business relationships but also new products that we might go together and also application frameworks so we decided AP should speak for the industry and work for the industry.” Journalism as a platform, Shore says.
An Arbitron and Edison survey, reported in a Mediapost Research Brief reveals 48% of all Americans over 12 years of age have a profile on one or more social networks. For teens it is 78 % while more Americans, 42%, rate the Internet as the most essential medium in their lives compared to television, radio or newspapers. Another Research Brief supporting that study tells the reaction of 200 college students who went ”24 Hours Unplugged” at the University of Maryland. They reported, “going without media in their world meant going without friends and families.” According to the study the students get their news and information in “disaggregated ways” and have only casual relationships to actual news outlets.
The takeaway for journalists, according to the report: readers and viewers of the future see them (journalists) as both irrelevant and indispensable. Apparently they don’t care how news and information comes to them, they just want it.
Not directly related but an interesting prediction in the shift in values cloud computing could bring comes from Max Kalehoff writing for Online Spin. As an example he offers music collections. With literally thousands of tunes at our finger tip for little or no investment and no longer needing to invest in records, tapes, or discs or to provide the space to store them along with the equipment to enjoy them, music collections no longer become a personal expression of our taste and mean less to us.