Read more about the article Carroll Shelby: Welcome In Throne Rooms, Board Rooms and Bedrooms
Autographed picture of Carroll Shelby to Glenn Campbell

Carroll Shelby: Welcome In Throne Rooms, Board Rooms and Bedrooms

His looks, easy laugh and smile and his unpretentious "good old boy" guise, coupled with his racecar driver-builder fame made him welcome in throne rooms, board rooms, bedrooms and with his eponymous brand of chili seasonings and corn bread mix, even the kitchen. It might have included the bathroom if his Carroll Shelby Pit Stop deodorant had sold.

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David Kiley in the Spotlight

David Kiley has worked for USA Today, and BusinessWeek where he was auto editor and marketing editor. He has authored two books on the industry, both published by John Wiley and Sons. The first, Getting the Bugs Out, chronicling “the rise and fall and comeback of Volkswagen in America,” came out in 2001 and the second, Inside BMW, The Most Admired Car Company In The World, in 2004. His new post prompts this brief look at his thoughts about it and auto journalism in general

It saddened me a bit to read William Jeanes’ lament about the current state of auto industry journalism in the May issue. As the new editor-in-chief of AOL Autos, I can say that I have never been so charged up.

David Kiley - Autowriters Spotlight
David Kiley, Editor-In-Chief AOL Autos, Auto Industry Editor-The Huffington Post

It is true that the glory days of the glossy buff books are probably numbered. I, of course, still love to thumb my issues of Automobile, Car & Driver, Motor Trend and Road & Track. But I know there is great pressure on those glossies due to more and more ad dollars going to digital media like AOL Autos, Yahoo! Autos, AutoBlog, etc.

My plan with AOL Autos is to make the research and shopping tool better as time and resources allow, and have a combination of news-you-can-use, industry news, reviews and even a little of what I call “reader popcorn.” It shouldn’t be all serious all the time.

In one week, we published a serious story about ethanol, which garnered over 1.5 million page views in an afternoon, a review of the Chrysler Town and Country minivan and a 60-second video of actress/activist Susan Sarandon taking about her cars. On that last one, we took a poke from auto industry blog Jalopnik about the silliness of Sarandon. But, like I said, I don’t want to be all serious all the time. We also had the opportunity to have Jodi Foster weigh in on the new Nissan-designed taxi for New York City. We figured she was a good source. “Hey, you talking to me?”  We couldn’t get DeNiro.

This summer, we plan on delivering some long form videos on the VW Beetle and 70th anniversary of Jeep. These videos will be different from almost anything else I have seen on news sites. I wouldn’t have had the opportunity to do the same kind of work when I was covering cars at USA Today or BusinessWeek.


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