When Journalists AttacK?
Auto journalists are getting kicked by their brethren and ignored in at least one case by their sources. . . . The Truth About Cars Edward Niedermeyer says "the pimpatorial…
Summer’s Slow News Days
Journalism's "silly season" of lazy hazy "dog days" brings less news and leaves more time and space to be filled with quirks, quacks and quiddities: The new no battery mechanical…
Highay in the night:Henk
How Tos For The Auto Industry
"Getting Your Ass Kicked By A Really Nice Guy," penned by David Koretz for MediaPost, uses http://www.craigslist.org versus www.AutoTrader.com as a cautionary about what happens to a company when a…
What A Launch!
BC Honda launched the 2012 Honda Civic in downtown Vancouver, B.C. with this eye-catching whimsical display of the new model as a prize emerging from a gigantic cereal box. Vancouver…
Passing Scene: Banned Commercials, Royal Wedding, Interesting Stats
Maureen McDonald sent along this Dodge TV spot discovered possibly while doing research for The Sirens of Chrome book a year or so back. It features perky models and was banned from the air she says, back in the quaint ’69 – ’70 season. Click on the image to play the commercial.
Wooden Horse News quotes a Conde Nast executive as saying all 20 of its publications will have a digital edition by the year end. . . . Automobile Magazine added a $4 Ipad edition shortly before completing its 25th year of publication this month. Deputy editor Joe DeMatio told Detroit News interviewer Melissa Preddy that the magazine will continue to rely on its historic strengths: “travel and adventure and story telling that is car-related” (and columnists with attitude) entering its second quarter century. . . . Bob Garfield ‘s Advertising Age column referenced elsewhere in this issue makes the very real point that “Brand Journalism,” a phrase brought to the fore by marketers employing social media, is an oxymoron. “Journalism is conducted at arm’s length, and brands have grasping hands.”