Tesla’s handling of the first fatality in one of its AutoPilot-equipped cars has been a major PR blunder. While that is easy to say in hindsight, the proven response was established years ago when airline passenger plane crashes killed dozens and threatened the industry’s growth: Get the news out first. Kill speculation and rumors before […]
More native advertising appears to be in the works at the New York Times (and elsewhere) according to Karl Greenberg in Marketing Daily. He quotes Times Executive VP, Advertising, Meredith Kopit Levien, “Native advertising exploits the form, factor, discovery mechanism and production values of the surrounding content, taking the shape of the storytelling around it […]
The most immediate of this issue’s “Road Signs” is the observation or warning by David Carr’s media column in the NY Times: Risks Abound as Reporters Play in Traffic. He says, “Journalists who were paid to write when the muse or events beckoned, are now held accountable for the amount of work they produce and […]
“In order to stay ahead of the game and be ready for the next social up-and-comer, publishers need a comprehensive way to gather insights into how their content performs across the entire social Web.” So says Paul Lentz in the February 12 Online MediaDaily. He elaborated: “Greater insights into the social quality of content can […]
A land-air hybrid vehicle described in a Scientific American piece passed on by Silvio Calabi may someday make commutes faster and easier – if not cheaper at a current price of $300,000. The article by Gary Stix and accompanying video of the auto gyro evoked mostly negative responses from readers. Previously announced and recently shown […]
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