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Read more about the article Tesla’s Handling of AutoPilot Fatality Major PR Blunder

Tesla’s Handling of AutoPilot Fatality Major PR Blunder

  • Post author:Glenn Campbell
  • Post published:August 16, 2016
  • Post category:Road Signs

Tesla's handling of the first fatality in one of its AutoPilot-equipped cars has been a major PR blunder. While that is easy to say in hindsight, the proven response was…

Continue ReadingTesla’s Handling of AutoPilot Fatality Major PR Blunder
Read more about the article Native Advertising, Unorthodox Car Reviews & Ethics of Auto Journalism

Native Advertising, Unorthodox Car Reviews & Ethics of Auto Journalism

  • Post author:Glenn Campbell
  • Post published:May 29, 2014
  • Post category:Road Signs

More native advertising appears to be in the works at the New York Times (and elsewhere) according to Karl Greenberg in Marketing Daily. He quotes Times Executive VP, Advertising, Meredith…

Continue ReadingNative Advertising, Unorthodox Car Reviews & Ethics of Auto Journalism
Read more about the article Journalists Job to Generate Traffic  and The New Content Players

Journalists Job to Generate Traffic and The New Content Players

  • Post author:Glenn Campbell
  • Post published:May 3, 2014
  • Post category:Road Signs

The most immediate of this issue's "Road Signs" is the observation or warning by David Carr's media column in the NY Times: Risks Abound as Reporters Play in Traffic. He…

Continue ReadingJournalists Job to Generate Traffic and The New Content Players
Read more about the article Programmiatic Media Buying: Tracking Reigns

Programmiatic Media Buying: Tracking Reigns

  • Post author:Glenn Campbell
  • Post published:March 7, 2013
  • Post category:Road Signs

"In order to stay ahead of the game and be ready for the next social up-and-comer, publishers need a comprehensive way to gather insights into how their content performs across…

Continue ReadingProgrammiatic Media Buying: Tracking Reigns
Read more about the article Hybrids and Suicide Packages

Hybrids and Suicide Packages

  • Post author:Glenn Campbell
  • Post published:January 22, 2013
  • Post category:Road Signs

A land-air hybrid vehicle described in a Scientific American piece passed on by Silvio Calabi may someday make commutes faster and easier - if not cheaper at a current price…

Continue ReadingHybrids and Suicide Packages
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