Tesla’s Handling of AutoPilot Fatality Major PR Blunder
Tesla's handling of the first fatality in one of its AutoPilot-equipped cars has been a major PR blunder. While that is easy to say in hindsight, the proven response was…
Native Advertising, Unorthodox Car Reviews & Ethics of Auto Journalism
More native advertising appears to be in the works at the New York Times (and elsewhere) according to Karl Greenberg in Marketing Daily. He quotes Times Executive VP, Advertising, Meredith…
Journalists Job to Generate Traffic and The New Content Players
The most immediate of this issue's "Road Signs" is the observation or warning by David Carr's media column in the NY Times: Risks Abound as Reporters Play in Traffic. He…
Programmiatic Media Buying: Tracking Reigns
"In order to stay ahead of the game and be ready for the next social up-and-comer, publishers need a comprehensive way to gather insights into how their content performs across…
Hybrids and Suicide Packages
A land-air hybrid vehicle described in a Scientific American piece passed on by Silvio Calabi may someday make commutes faster and easier - if not cheaper at a current price…