Digital Platforms Impact Content
Joe Mandese, in Online Media Daily writes that ads developed for digital platforms are reversing the historic model of editorial being a conduit to distribute advertising, advertising is becoming a…
Is Marketing Now in Charge of Customer Relations?
Julie Hamp's appointment as communications chief for Toyota Motors Sales, USA, Inc. may halt or hasten the dismantling of what at one time was rated the most potent PR force…
Media Fragmentation, Aggregation and Ethical Blogging
Facebook's problems with its IPO and General Motors' decision to not include the social medium in its current ad plans may stem from the same problem: "Marketers and social marketing…
Subscriptions On The Rise For Some Publishers
Lotus staged a technical press workshop for small groups of journalists invited to its Sterling Heights, Michigan offices earlier this month. Frank Sheronsky, a veteran automotive engineer, was among them…
Google To Tag Content Creators; Get Paid With Bingo Games?
Reader Tom Kelley forwarded what sounds like good news for auto journalists. It is Erik Sherman's BNet report that Google is going to tag content creators - a way to…