Gen X, Gen Y, Gen Buy
The October 6 Media Digest reported a survey conducted by Carleton University that revealed, “a website has as little as 50 milliseconds – or just 1/20 of a second- to…
1,000 Pound Car, Rise Of Robot Journalism
A 1,000 pound car is the Los Angeles Auto Show Challenge this year for auto designers from three nations. Design studios from General Motors, Honda, Hyundai, Mazda, Mercedes-Benz Germany (Smart),…
Road Signs: Chocolate and Audis
Steve Smith, reports for Behavioral Insider: “According to Peerset, an ad targeting venture that leverages social data in a unique way, our interests are reflected most accurately by our expressions…
Road Signs: Is The Romance With Cars Over?
Once again, young Americans’ romance with cars is being questioned. This time by Jack Neff in an Advertising Age piece titled: “Is digital revolution driving decline in U.S. car culture?”…
Road Signs – May 2010
In case there was any question, the Center For Automotive Research (CAR) reports that the automotive industry continues to contribute significantly to the U.S, economy and employment. Specifically, 1.7 million…