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Eric H. Killorin is a web and publishing consultant living in Middlebury, Vermont. His blog www.carpubinsider.com chronicles the “The Future of Automotive Magazines” and includes a database of 240 vehicle publications with selected circulation figures. Eric has spent 28 years in publishing in both consumer and business audiences, has won the Folio award for direct response, was founder and publisher of Mobilia Magazine, and launched the first automotive specialty website in 1995. He collects and restores vintage cars and judges at national concours.
Can Automotive Magazines Survive
the Online Tsunami?
Publishers’ stress levels are off the charts thanks to sharply reduced ad revenues, higher fulfillment costs, and a mass exodus of readers to online blogs, forums, and shopping services. The iPod generation of car buyers and enthusiasts favor pixels over print, and tree huggers have set their wrath on newsstand waste. Sounds like a perfect storm. (more…)