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DECISIVE EXTENDS ON WHEELS’ MULTICULTURAL REACH

Expanded Coverage Fills Void In Growing Multicultural Market

November 2009 – A new double-cover distribution of DECISIVE magazine with African Americans On Wheels magazine will give the messaging of automotive marketers and PR professionals more impact and greater reach in the nation’s multicultural markets. DECISIVE uses On Wheels’ successful formula of product knowledge and culturally relevant content to aid multicultural consumers’ purchase decisions. By providing expertise in new markets, the combination strengthens On Wheels’ authority among its existing 1.1 million circulation (5 million readership) and extends it to additional consumers in the markets served by DECISIVE.

DECISIVE will introduce On Wheels Media’s audience to a broad array of consumer products and services with product reviews, shopping tips, expert opinions and culturally relevant content in personal care, household products, technology and electronics, travel and entertainment, business and finance, green living, as well as health and fitness.

DECISIVE leverages On Wheels’ existing distribution model of zoned editions of daily newspapers, culturally specific community newspapers, online digital publications, and consumer-oriented web hubs to reach underserved multicultural consumers.

WHY DECISIVE?

Growing multicultural consumer base

According to a recent survey conducted by R.L. Polk & Company, multicultural consumers buy 22% of new vehicles annually, and wield spending power in excess of 1.6 trillion dollars.

While smart shoppers in today’s economy are spending less, they are buying smarter by doing more research before making decisions – especially on big-ticket items. Consumers welcome information from sources they can relate to and trust when they are making decisions. If a marketer’s voice is to be heard by multicultural consumers, they need their messaging conveyed to them via relevant media.

DECISIVE fills that need.

Launch Schedule

Fall 2009 – Launch of DECISIVE/On Wheels double-issue magazines (Latinos and African Americans).

Winter 2009 – Launch of DECISIVE GREEN magazine (1 million copies) and digital edition.

Winter 2010– January 12, 14th Annual Urban Wheel Awards, in conjunction with the North American International Auto Show. Announcement of Urban Car of the Year, Urban Truck of the Year, and Urban Green Car Award. Selected by panel of 15 independent auto writers, from multicultural, trade and mainstream media.

Spring 2010 – Launch of DECISIVE Consumer Diversity Advertising Awards, at Jacob Javits Convention Center, in conjunction with the New York International Auto Show.

About On Wheels Media

The nation’s first automotive publisher to go online, On Wheels Media provides content service to major multicultural sites and a network of 800 ethnic minority newspapers. The company is now introducing the latest in digital publishing features for online magazines.

To ensure the newly invigorated and expanded On Wheels Media organization is covering your activities, product launches and events, please direct product information and media invitations to:

Randi Payton: rpayton@onwheelsinc.com
Lyndon Conrad Bell: lyndon@onwheelsinc.com

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