Let’s face it, pickups are a Detroit-3 saver now and forever!
As Memorial Day neared, specials on leftover-2013-model vehicles flooded Sunday supplements. GM led off the bargains- with a $179 monthly payment offer on a 2013 Equinox, outdoing itself with a $129 offer on a 2013 Cruze and $175 on a 2013 Volt!
On the very day those offers were downloaded into media supplements at Joe Lunghamer Chevrolet, Waterford, MI, GM outdid itself, by releasing the 2014-Silverado price freeze with a double-whammy offer of $119 on a EXTCAB 4×4 (plus a $2,000 minimum tradein).
The blitz ads in Sunday-paper supplements, on top of the 2014-model price freeze, point up the cash-and-carry crisis facing dealers grappling with the ballooning inventories of unsold cars, mostly 2013 and 2014-model Silverados, Cruzes and Malibus. Push-pull remains a force on the leftover-market this fall. It could sweep Chevy into first place in pickup truck sales for 2013, thanks to all the 2014-model upgrades and new accessory packaages. Chevy first over Ford in pickup sales? That points to show-car-of-the-year laurels-if push-pull on leftover models works for Silverado and Sierra!
