Why Real Relationships Rule in a Digital Marketplace
It’s impossible to ignore the impact of social media in 2013, but how much does social media marketing actually affect car sales? Advertisers are projected to spend $9.4 billion on social media in the next four years, but research shows that sales are driven more by face-to-face communication. With over 90% of conversations of influence taking place offline, automotive manufacturers and marketers need to leverage the power of word-of-mouth (WOM) throughout their marketing efforts.
Ed Keller, CEO of The Keller Fay Group and one of the founding fathers of the word of mouth movement in America, invites you to an insider’s look at the WOM marketing revolution and how the automotive industry can tap the huge power of WOM and create “talkable” brands. Ed and his partner Brad Fay recently published “The Face-to-Face Book: Why Real Relationships Rule Even in a Digital Marketplace,” which extols the dramatic impact that word of mouth continues to have as a driver of consumer decision making. Attendees will receive a copy of this timely and highly relevant new book.
Joining Ed will be Marc Vermut, Vice President of MarketShare, a global predictive-analytics company headquartered in LA, who will share results of an important new study, “Quantifying the Role of Social Voice in Marketing Effectiveness.”
This event is ideal for automotive professionals who work in sales, advertising, marketing, public relations, brand communications and market research. Takes place Wednesday April 24, 2013 from 5:00 p.m. to 7:45 p.m. at Edmunds.com in Santa Monica, California. Seating is limited and reservations are required. Contact Jacqueline Liu with Pollack PR for more info: 310-556-4443.
