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The Internet of Things: Telematics

Infographic: Data Naver Sleeps

Laurie Sullivan in Media Daily News predicts, “Internet-connected devices will change online advertising in ways that industry executives cannot yet imagine.”  Reporting from the recent OMMA SXSW Conference in Austin, Texas, where a Panel of semiconductor industry executives discussed “The Internet of Things,” she says it “probably means a future without ‘traditional’ online advertising.” If you think that sounds like good news, consider the example she offers of what’s to come. First signs are native ads, curated content and voice-assisted apps. Then, in connected cars, she says, “Agencies can now take that technology and push information to the consumer, telling them to take a specific route to save money and gas. And, oh, by the way, stop at the Chevron station at Broadway and Third to fill up because they have the least expensive gas in the area.”

Steve Smith elaborates on this in his essay in Data Insider: “Your Car is Following You: Will it be a Data Monster?” He writes: “As telematics turns the dashboard into an infotainment system and connectivity reaches into the cabin, the family car becomes yet another piece of The Internet of Things. From travel patterns to traffic snarls, speed records to cross-matching entertainment decisions with physical contexts, the potential data land grab here is impressive. And consider the amount of video being captured by rear-view parking cams and dashboard recorders. The big data aggregator in the cloud will be an invisible passenger.”

Also riding along will be steeper price tags as the added gimmicks and features like the recently introduced Apple CarPlay ups the price tag the average car buyer already cannot afford, according to the Detroit Bureau. Quoting numbers crunched by the financial web site,, the Bureau reports, “in 16 cities (among the 25 largest metro areas) median family incomes fell at least $10,000 short of what it would take to buy the typical new vehicle.” And, that is not counting the cost of projected government-mandated new vehicle safety upgrades such as vehicle-to-vehicle communications, or the extra $3,000 federal fuel economy regulations are expected to add to the cost of a new car or truck by the year 2025, according to Larry Printz writing in the Virginian-Pilot.

PS: “The Internet of Things” is in action at a Texas restaurant where the table asks for a customer’s order and relays it to the chef. No word if robots deliver the meals but it won’t be long until they do and wait persons will have to find a new way to make money.