Hyundai/Kia group has been dealt a disclosure blow by the EPA, egged on by competitors sick of the Korean automakers claims of econocar advantages and ads playing up the exposure of the Hyundai and Kia brands to refunds because of the glitches.
Hyundai and Kia owners stand to share a windfall of gasoline credits averaging $88 as reimbursements for flawed ratings of 40 MPG on subcompact and minicompact cars like Rio, Soul, and Hyundai Accent and Elantra.
The overinflated ratings appeared on EPA stickers, and were caused by “human errors,” says Hyundai Motor America V-P John Krafcik.
EPA engineers pressed Hyundai/Kia for the mea culpa actions, which appeared on 900,000 vehicles sold in three model years (2010-2012-2013) or 35 percent of Hyundai/Kia’s sales mix.
Eating crow as well as replacing 40 MPG EPA stickers. Hyundai/Kia dealers acknowledged that the brands have suffered a black eye.
Rivals can only snicker, at Hyundai/Kia’s MPG woes. “Explaining all this could be a chore, but we think Hyundai and Kia will survive if their ads ring true,” says Southfield, MI Hyundai/Kia/Subaru dealer George Glassman. “Nobody’s perfect.”