New Roads: May 2008

Evelyn Kanter reports her recently launched blog: www.greatdrives.blogspot.com, is growing.  Key words are car and travel, environmental, hybrids, alternative fuels. auto safety and technology, green travel destinations, money saving tips. . . . Editor Camilo Alfaro reports that impreMedia Website (www.impre.com) and portal for: La Raza, La Opinion, Hoy, El Diario, El Mensajero, La Prensa, Vista and La Vibra launched April 14.  ImpreMedia, he says, “ reaches 2/3 of the Hispanic population and 45% of Hispanic adults.”

Steve Saleen has formed “SMS Limited”, Lifestyle Performance Automobiles.  He said: “We are currently developing our Signature Series of ultra high performance vehicles and technical performance parts which will address the new American Muscle Car offerings.” . . . Wooden Horse News reports, NJ TUNERS is a just-released seasonal magazine dedicated to serving the import car tuners of New Jersey.  Every issue features modified Jersey rides, coverage of Jersey events, reviews of products, and tech talk.

Doug Meyer writes about ATV Television and 4X4TV Internet video: “Our goal…is to be the place for both enthusiasts and first-time buyers looking for pertinent and valid information to view quality video reviews of 4x4s, ATVs, UTVs and all the related products.  Unlike conventional television programming, all of our reviews are categorized by content and available on demand.” . . . www.AutoTrader.com  is expanding from pre-owned vehicles to new cars and trucks.

Perhaps taking a cue from National Geographic photo journalist Randy Olson who turned 20,000 photos and hours of video into a Toyota Land Cruiser ad campaign (without conventional advertising), Carl Edwards, CarartATmac.com,  has taken his CarArt photoshop on the road in a completely equipped RV.  He’s offering to absorb the travel expense, lodging involved to shoot ad-quality car photos on location, his or yours. . . . The Detroit-founded and based weekly PBS TV show Autoline hosted by John McElroy has begun an 11-part series exploring the auto-industry and car culture of Southern California, taped no doubt while the Midwest was enjoying ice and snow.

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