The Road Ahead
Content Marketing means jobs for writers. Jen Agustin reported in
Post's Content Marketing Insider, "a quick search for content marketing
jobs" yields 160 pages (not positions, but pages) of results on
www.CareerBuilder.com and 27,532 actual positions on
Wishpond.com estimated $118.4 Billion was spent on content marketing,
video marketing and social media in 2013.
Infographic courtesy of:
Max Kalehoff senior vice president of marketing at SocialCode writes in
Online Spin: there's a "dearth of talent in marketing for people
who command written words and storytelling."
That is only going to grow in 2014 when an additional 16% of publishers
plan to join the 62% who have already turned to Content Marketing in one
or more of its forms: "native advertising, native content," "partner
posts," "sponsored or featured content," "advertorials," video
marketing, social media, and blogs. LinkedIn's native advertising unit
expects to increase the professional networking site's revenue by $46
million in 2014, according to Mark Walsh in Online Media Daily.
Whatever the name for the paid content, some see them as euphonyisms
for plugging a product or brand and creating a soft landing spot for
advertising, all in the guise of "editorial." In fact, Ad Age reports: a
publishers panel on the subject "seemed to agree that native ads must
look and feel more like the editorial content that surrounds it, not
The once proud wall between editorial and advertising is down.
Journalism's ethical Rubicon has been breached and marketing content is
flooding the print and digital worlds. Even The New York Times has
joined Forbes, Harper's Bazaar, Wired, The Onion,
The Huffington Post,
The Wall Street Journal, Time Inc., Hearst, Business Insider,
Washington Post, New York Post, The Associated Press and dozens of
other publishers that are turning to paid content to supplement their
revenue. And there is the rub.
Ultimately, money talks and a recent survey reported by The Center for
Media Research, reveals that content marketers must provide (and pay)
for an average of 10 posts a day across all media to be effective. "Content Amplification Agencies" dedicated to targeted distribution for
paid content, are mushrooming. Those who pay to publish will want to
bend content to their purposes, relying on the reputation of the
publisher to give it credence. Josh Sternberg reports on Digiday Content
Studio's website that Mental Floss editors created 20 pieces of
advertising for a Dos Equis beer campaign. According to Digiday,
Pearson, president of Mental Floss, reasons, "We wrote this content;
we have editorial control over this content. It just aligns with their
Veteran advertising critic Bob Garfield is quoted by Catherine Taylor in
Social Media Insider as telling a recent FTC workshop on native
advertising "With every transaction, publishers are mining and exporting
a rare resource: trust. Those deals will not save the media industry.
They will, in a matter of years, destroy the media industry: one
boatload of shit at a time."
Garfield's boatloads are unloading at every port. On any given day
Social media alone offers: 140 million Tweets, 1.5 billion Facebook
updates, 10 million Tumblr posts, 1.6 million blog posts, and 2 million
YouTube video uploads, according to Eileen Bernardo writing for
Publishing Insider. Multiply those figures by 365, add in print
publications and their digital versions, the growing influx of digital
video that is just starting to switch from "one size fits all" messaging
to multiple, targeted, personalized appeals, and the competition for
attention is staggering. As Bernardo notes, not all of paid content
writing is good. Far from it. Content mills "game" digital publishing
with drek and drivel while algorithms lobotomize the writing profession
by stitching together words and phrases gleaned from the Internet.
Fortunately, research has established that good writing wins numbers,
trust and engagement for brands that pay for it. In
addition, there is a growing consensus that
paid content, while striving to fit into the environment of the host's
editorial content, should be identified so as to not mislead the reader
or viewer or tarnish the publisher's reputation. The aforementioned
Garfield outlines way to do this in his "The Natives Are Feckless" piece
for Media Post's Blogs.
But by doing so, Wendy Davis asks in The Daily Online Examiner,
Publishers Lose Free-Speech Protection With Native Advertising?" For
example, celebrity names and photos can be used in news copy without
permission but include them in articles labeled advertising and it could
mean a lawsuit. And, if it is unidentified as sponsored content, readers
may treat the publisher's work as one of Garfield's boats coming ashore.
More good news for writers comes from Newsweek's new
owners who, according to
CNN Money, plan a return to print, relying
on good journalism to attract subscribers who will pay
the bills. Editor Jim Impoco is quoted, "Ads will be
icing on the cake" . . .
Wooden Horse reports, "Digg, the news aggregator, is
experimenting with original content having just
published its first commissioned piece. TechCrunch
interviewed Digg's Creative and Editorial Director,
David Weiner, who confirms that freelance content is in
the experimental stage and that "there aren't any set
rules around the process."
Video Insider reports an eMarketer prediction that time
spent on digital media will soon pass time on TV.
"That's why so many companies are deploying new native
video ad experiences to work across all devices," the
Insider writes. . . . Steve McClellan, writing for MAD (Mediapost
Agency Daily), "According to a new report from
JWT Intelligence, a top trend for 2014 is what
the unit dubs 'rage against the machine,' or an increasing fear, and resentment of
'what's been lost in our embrace of
unprecedented change.' Consumers will place a higher
value on ‘all things human,' according to the report."
Freedom Communications, publisher of California's
County Register, has announced it plans to launch a
daily Los Angeles Register print newspaper in 2014 as
well as a number of community weeklies in the area,
according to Erik Sass, in the Media Daily News . .
Maxim's new owner Darden Media Group, plans to extend the brand across
cable, radio and music platforms, according to Adweek.
Eric Schmidt at a
Publishers Association conference was quoted by Wooden
"Five years from now, the world will have ‘powerful,
tablet-looking things - [devices] that look roughly like
a tablet - as a substitute for traditional media.' Those
tablets will have apps that are 'incredibly immersive,'
including magazine apps, which will take advantage of
people's social graphs, location data and other features
to offer a more interactive experience." . . . .
Also quoted by the Horse is the new owner of The
Washington Post, Jeff Bezos, from his introductory talk
to employees: "cutting the staff would lead to
extinction, or, at best, irrelevance.". . . . "What you
can't do is go for the lowest common denominator,
because then what you have is mediocrity."
The Advanced Mobility Project web site is an
independent information service about advanced mobility.
It is a free resource intended for journalists,
transportation executives, government agencies,
regulators and the general public. For more information
go to www.AdvancedMobilityProject.com.
The Wooden Horse News asks, and answers:
"Have a photograph you think news media would be interested in? You can
now use new website CrowdMedia to sell it. Media organizations pay a
flat $20 for non-exclusive rights to new photos, with the original
photographers getting 50% of the proceeds, and CrowdMedia taking 50%.
Older photos that are less newsworthy sell for $5 each." . . . At a time
when demand for writers seems to be rising, Jim Romenesko reports in his
blog that Time, Inc. is considering getting rid of mastheads.
He comments, "Vanity is the motivating force behind most people working
in publishing; it's like eliminating bylines."
Time, Inc. has acquired all five of American Express Publishing's
titles, The Wrap reports. They are Travel & Leisure,
Food & Wine,
Departures, Executive Travel and Black Ink . . . . .
John Roberts offers this information: Go ahead, use that tweet: no one
can stop you! He researched the question after CBS Films' use of a quote
from a film critic's Tweet in a full page NY Times ad without the critic's or his employer's prior approvals.
the opinion of a Columbia University copyright scholar . . .. Wooden
Horse also reports The Creative Commons (CC) license has been revised to
fix some legal loopholes when (typically) a photographer agrees that his
or her photo can be used on the Internet by (typically) a writer – but
According to Fast Company's Christina Chaey, Tech
startup NewsCred wants to be the liaison between content-hungry brands
and the creatives who make it. She says, "NewsCred offers brands access
to original content through an initiative called the NewsRoom, which
refers to NewsCred's carefully cultivated stable of about 500 freelance
writers, photographers, videographers, and designers who will create
custom content for clients. The good news, Chaey reports, the NewsRoom
isn't skimping on paying its creators: A NewsRoom writer can expect to
pull in $500 and up for a basic blog post, while full articles will be
"in the thousands," according to News Room CEO Shafqat Islam.
What's more NewsRoom journalists keep 100 per cent of profits." . . . . After
folding its print editions, The American Journalism Review is running on
the Internet at its old address, www.ajr.org.
Leslie Walker and Sean Mussenden, are co-editors and News Editor is
Lisa Rossi. Students and
freelancers are welcome to apply on the site
Ordinarily published for Christmas shopping, our list of auto-related books
remain a varied
choice of entertaining reads:
Lunches With Mr. Q: An Auto Industry Titan on Business, Life and Sports Car
Dreams traces the life of the late Kjell Qvale from Norwegian immigrant to
automotive impresario with at one time
100 franchises in his auto dealer group.
200 pages, 80 photographs by Kevin Nelson. Journalist review copies through
Windy City Adman 60 Years In The Ad Game and Fast Lane – An easy read by
auto raconteur, promoter/producer and one-time co-worker Bill Maloney who never
revealed (to me) his Golden Glove boxing days, named-dropped the celebrities
Jonathan Winters, Charlie Weaver and many others he had worked with nor his
success as a race-car driver. 208 pages, too many to count photos. Soft cover.
Google Windy City Adman or Amazon for more information and reviews.
Sapped –A dramatic story about Grand Prix racing when high-level electronics are
used to insidious advantage. By internationally-recognized race-track designer
Alan Wilson. It is available on Amazon, Nook and Itunes.
Romance of Racing –A trip down memory lane is a collection of essays by
three-times Indy 500 winner and four-times champion Dario Franchitti. He writes
about legends, his heroes and friends in racing from the 1950s to date. For more
information or to order this amply illustrated
coffee-table book go to www.romanceofracing.com.
David Bull –He reminds us he has two great automotive calendars from
photographer Günther Raupp: Ferrari Myth and Scuderia Ferrari. And if you didn't
get the books you were hoping for over the holidays, they still have copies of
such popular new titles as Hunt vs. Lauda and 1967: Chris Amon, Scuderia Ferrari
and a Year of Living Dangerously. Check out his web site:
Car Art, Inc. is featuring art from
Visual Futurist Syd Mead's 50 piece
Progression's exhibit. World-renowned for his stunningly realistic visions
of the future he gained fame for his design work on landmark sci-fi movies like
Blade Runner, Star Trek, Aliens, and Tron. His work allows a fascinating
glimpse of the shape of things to come. Contact Peter Aylett at 949-443-0500 or
Kenny's Garage – NASCAR driver and
TV personality, Kenny Wallace, younger brother of Rusty and Mike, offers an
extension to your cars owner's manual to teach how to check your tire pressure,
check and change oil, check and replenish fluids, how to buy and sell a car,
prepare for a road trip, do simple to complex repairs and much more. It can be
ordered at www.WaldorfPress.com.
The Bonneville Salt Flats: Two Decades of Photography -
Photographer Peter Vincent has visited the Bonneville Salt Flats every
year for two decades and this handsome hardcover of 272 pages is an evocative
selection of thousands of images he has captured at Bonneville and its
surroundings to deliver an exceptional photographic portrait. He explores the
meaning of Bonneville from every possible angle of speed, culture, landscape,
and light. A number of the standout racers and machines are included. It is
available at: www.stanceandspeed.com,
and leading automotive book retailers.
Silvio Calabi distributed this "help wanted" request to NEMPA
members but, since it is for a web site, location would not seem
"Hello! I'm looking to build a roster of freelancers for a new
men's site I'm working on. Ideal candidates have experience for
a male audience and an extensive list of contacts within the
men's market, from grooming to cars to gear to fashion (and
everything in between).
"If you're interested, please send me an email with some info
about your background, your desired rate, and an idea for a cool
guy/influencer in your contact list who you think would make
compelling interview (he doesn't have to be famous; just a guy
other guys want to be like, whether because of his job, talents,
Feel free to reach out with any questions! Thanks!"
NEMPA's annual "Winter Vehicle Test Day" is February 1. NEMPA
President Keith Griffin reminds participating manufacturers that
"DAY is a misnomer because it will take several for the members
to properly evaluate the entries in New England's wintry climes.
Yet another job, this one in the Boston office of "a leading
national economics and strategy consulting firm" searching for a
Senior Writer/Editor. This position will take the lead on
developing and writing newsletters, direct marketing materials,
articles for publication, and web site content.
Those interested can contact:
Jenn Saldarelli Senior Associate
580 Broadway, Suite 1208, New York, NY 10012
p: 212.365.6645 ext. 2 f: 212.219.9213
January 31 is the dues deadline for inclusion in the printed
IMPA 2014 membership directory. It also is the deadline for IMPA
members to submit an entry for IMPA's 2014 Ken Purdy Award.
Authors need not be an IMPA member to be considered.
Send four copies of the nominating form (found at www.impa.org)
and the work to David Kiley at 1383 S. Zeeb Rd., Ann Arbor, MI,
WAPA is going for the numbers with fun and games
at this year's Washington Auto Show. Toyota's "Hands-On Contest"
is returning after a 10-year hiatus. – Ten finalists must stay
in physical contact with the prize Toyota Corolla Tuesday,
January 28 until noon, Sunday, Feb. 2. To qualify for the
contest, persons must register through the show website,
www.washingtonautoshow.com and write a short explanation of why
they want to win the car. Thirty applicants will be chosen from
that pool of registrants to qualify for the next round, from
which a final group of 10 will be screened and selected by The
Washington Area New Automobile Dealers Association (WANADA) to
participate in the final stage of the competition. But wait,
there's more! A 2014 Hyundai Sonata will be awarded in a "Price
Is Right" style contest along with a roundtrip for two to Los Angeles
to see the live TV show by that name. Entries will be accepted
at the show's Hyundai booth or exhibit space, the show lobby or
at any of 18 Washington area Hyundai dealers. The winner of The
Washington Auto Show competition is the person coming closest to
the price of the winning package without exceeding the price.
The winner will be determined at 1:30 p.m. on Sunday, February
Rides ’n Smiles founder Bill Adam is interviewed by automotive
journalist Javier Mota at the Homestead-Miami Speedway.
The Southern Automotive Media Association's
(SAMA) "Rides 'n Smiles" day at Homestead-Miami Speedway has
grown to a major automotive event, thanks to the cooperation of
the Speedway, 10 automakers, SAMA members, local firms and car
enthusiasts. This year's sixth annual event put smiles on the
faces of ailing kids fighting cancer at Baptist Children's and
Miami Children's hospitals plus children from military families
at nearby Homestead Air Reserve Base. An exotic car show at the
base was added to this year's schedule by chief "Ride 'n Smiles"
instigator, SAMA president Bill Adam. All of the kids went home
with bags of auto-related "goodies" and a certificate attesting
to their 100-mile-per- hour trip around the Speedway.
Terry Jackson's widow Marjie Lambert and SAMA founding
member/former president Paul Borden present the annual Terry
Jackson Award to automotive journalist Ron Beasley at
International Auto Show luncheon. The award is named for the
late automotive journalist, Terry Jackson, and recognizes a member
for outstanding service to SAMA and for contributions to the
auto industry in South Florida. Beasley is the auto editor for
the Miami Community Newspapers. Borden is a previous winner of
Historic Sportscar Racing LTD (HSR), in association with the
Historic Motor Sports Association (HMSA) and Vintage Racing
Events (VRE), will stage the first 24-Hour Endurance Race for
historic race cars in North America at the Daytona International
Speedway Nov. 12-16, 2014. . . .The Amelia Island Concours
d'Elegance will honor Jochen Mass during four days of classy
events and classy cars on display March 6 to 9. The full
schedule is available at
The Annual Urban Wheel Awards
produced by Decisive Media and
presented by Decisive founder and president Randi Payton, has
grown in 18 years to be the grandest gala of all the events
surrounding the NAIAS. As the Official "Multicultural Event" of
the North American International Auto Show, the awards promote
global awareness in all segments of the auto industry. Winners
Pioneer Of The Year: Leon C. Richardson, Chairman,
National Association of Black Suppliers;
Company of the Year:
Executive of The Year: Jose Munoz,
Nissan Executive Vice President
And Chairman, North America
Region. Click here for a
complete list of winners.
The "mutually inconvenient" spot for MPG's monthly luncheon,
Proud Bird, is no longer available to the group, through no
fault of its own. On the other hand, they returned to their
old Willow Springs haunt for their annual Track Days and,
apparently will remain there for a while. . . Top prizes in MPG's annual
Dean Batchelor awards dinner went
to Peter Brock for his book: "Corvette Sting Ray: Genesis of an
American Icon;" Harold Osmer and Harry Pallenberg for their film "Where They Raced: Speed Demons in the City of Angels;"
Chapman for his still photo of "a Porsche GT through the trees
as a fresh example of a competitor at speed;" and Robert Cumberford for his
Automobile Magazine article, "GM's Road Not
A serious ad for a technical writer in the January
issue of MPG's MilePost newsletter is too long and detailed to
run here. For more information go to
. . .Further up the West Coast, the "San Francisco adjacent"
Blackhawk Museum is celebrating its 25th anniversary with a year–long schedule of Sunday-morning "Cars and Coffee" klatches,
special vehicle displays, guest speakers, music at the museum
concerts and tours, including the Monaco Historic Races and
start of the Mille Miglia. More information is available at:
His Auto Journalist Association of Canada (AJAC) colleagues named Michel Crépault of
L'annuel de l'automobile and Auto Passion magazine
the Automotive Journalist of the Year (2013). The award is
presented annually by Jaguar Land Rover Canada.
Joe Tetherow decided, "40 years of auto PR was enough" and voluntarily
retired from Toyota shortly after our last AWCOM issue was published. A
founding member of the Motor Press Guild, he was fortunate enough to
have spent all those years in his native Los Angeles basin, separating
two stints with Toyota by serving as Chrysler's West Coast PR
manager from the mid-'70s through most of the exciting Iacocca era.
He says he will miss "the thousands of friends I made during those 40
years," but has no plans for the future other than to walk
his dogs, sit back and relax.
David Kiley is now Editor-in-Chief of New Roads
His contact information
the same: email@example.com . . .
Sharon Carty succeeds Kiley as
editor in chief of AOL Autos and its sister outlet Autoblog. Her email
is firstname.lastname@example.org . . . "Christy" George, autos and
environment producer for Oregon Public Broadcasting can be reached at:
email@example.com . . . Email for
"Dar" Hawthorne, West Coast Editor of Dragracing Online Magazine, is:
Hawthorne@dragracingonline.com . . . .
CarLab director of marketing
Matthew Marchese's email is:
firstname.lastname@example.org . . .
Jeff Leestma's email is:
. . Wallace Wyss, photojournalist and author can be reached at:
Ed Kiggins, creative director for AAA
World Magazine, is reachable at:
email@example.com . . .
Carpenter has departedthe LA Times features department to become the
auto moto critic (Sic) for the Orange County Register and LA Register daily
newspapers. Her email address is:
firstname.lastname@example.org . . .Race Central radio and television host
Kurt Hansen, has partnered with
Mile High Sports Radio, a National Yahoo Sports Radio Affiliate and can
now be heard Fridays on ESPN Radio AM 1580 Colorado Springs from 6-8 pm
Glenn F. Campbell
Chicago Auto Show: Media Preview,
Chicago Auto Show: First Look for
Charity, Chicago, IL
Chicago Auto Show: Public Days,
3 West Club, NYC, Jaguar Land Rover
2014 Geneva Motor Show,
Press Days, Geneva Switzerland
2014 Geneva Motor Show,
Public Days, Geneva Switzerland
APA/SAE Luncheon, Detroit, MI
Automotive PACE Awards,
SAE World Congress, Detroit,
New York Int'l Auto Show: Media Days,
New York, NY
New York Int'l Auto Show: Public Days,
New York, NY
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across the finish line
Kjell Qvale – Energetic auto retailer who led the foreign car boom in
the U.S. and founder of what is now Qvale Automotive Group with numerous dealerships in
California and Florida.
For more on this charismatic businessman, check out: Lunches With Mr. Q:
An Auto Industry Titan on Business, Life and Sports
Car Dreams, by award-winning author Kevin Nelson.
Frank Wylie – A 30-year man at Chrysler, he "Mothered" the company's
product PR team from the '60s until 1979 when he began a second career,
teaching PR at Cal State Long Beach for more than a decade.
Andy Granatelli –An inventive, aggressive promoter whose cars won two
Indianapolis 500's, four NASCAR championships and set land-speed
records. Best known for lifting
annual sales of STP from $2 million to $100 million in less than a
Doug Guthrie –Detroit News auto critic of whom his colleague, Daniel Howes wrote,
"Here was a car nut and a dogged reporter, a nice guy and a hard worker,
a student of the auto industry and a teacher of his journalistic craft."
Eric Grant - SEMA's first executive director who opened SEMA to the
entire range of aftermarket businesses, from manufacturers to
distributors and from retailers to service providers.
GPS In Cars
Following in the tire tracks of this pronouncement and
retraction by Farley and Ford about being tracked while we
drive, two days ago CNN reported that GPS units in current
cars store tracking data for up to seven years.
One of the people interviewed by CNN was M/T editor Ed Loh
who said he saw no problem with this invasion of privacy
because the gov't was too incompetent to create an Obamacare
website so they wouldn't know what to do with the collected
My response to that outlandish answer is to suggest everyone
cancel his or her subscription to Motor Trend. Immediately.
I can't imagine how anyone can equate incompetency with our
right to privacy.
PIN It Down Please
I was reading an article about vonDutch in a newspaper by
Jason Stein and I recently purchased a 1963 Chevy c10 and it
has a lot of pin striping on it and on the hood is the
signature of vonDutch. This truck is originally from
California. How do I find out if this is authentic? Can
anyone there help??? I would really appreciate any help I
Just wanted to add a footnote or two to Mac's pretty
positive article on the resurgence of diesel.
The Chevy Cruze is EPA certified at 46 mpg highway, although
knowing diesels that 49 is readily achievable. And selling
pretty well already.
BMW phased out the more thirsty I-6 diesel in favor a
four-cylinder model for the 2014 328d and is also adding a
5-Series diesel for the first time in the US so I wouldn't
say their "reservations" are too great. The X5 diesel
continues to sell well in addition.
Audi of course is adding four new diesels this year.
Mazda will introduce a Skyactiv-D diesel Mazda6 later this
My friends at Robert Bosch tell me they are working on
several more upcoming US diesels that haven't been
Chrysler will introduce (or reintroduce) a diesel version of
the Grand Cherokee shortly and a Ram 1500 diesel before the
end of the year.
Finally, I would hardly characterize diesel fuel as
"hard-to-get" since it's found at fully 50% of the stations
in the country.
I would wager it's going to do just fine with or without a
salute from the president (although he says he remains a
champion of the "all of the above" approach which definitely
should include more clean, powerful, fuel efficient diesels.
Clean Fleet Report
Western Automotive Journalists
17345 Grosvenor Court
Monte Sereno, CA 95030
Wheelchair Accessible Vehicles
I just came across this one that may be
of interest: Taxi for Wheelchairs
By the way, that piece by Chris Raymond? Proof that 3 years
ago when I was first impressed with his writing, he was just
beginning to be a terrific auto writer.
Great newsletter as always!
Honda "Hands" Commercial
Have you seen this,
Glenn? It's one of the best corporate commercials I have
Thanks for mentioning Automotive News' two newest employees
in the July newsletters.
You may want to correct the information.
It's Omari Gardner (not Omar) and his title has a slash in
it: news/copy editor.
Shiraz's last name is Ahmed (not Ahmend).
Thanks and I enjoy your newsletter,
Mary Beth Vander Schaaf
Deputy Managing Editor
Office 313.446.0363 email@example.com
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