In light of the feedback we get on some of our articles,
like "The Road Ahead" and "The Tom-Tom", we thought why not make the
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the road ahead
National Auto Journalists Association. Almost since the start of this
newsletter it has been suggested that we start this. Our response has been “Why?
The many excellent regional motoring press groups are doing the job.” Now, the
answer is “Yes.” Print
particularly newspapers, are slashing staff to offset revenue drops. Gannett is
on course to remove 1,000 employees from the chain’s payroll.
The News & Observer Publishing Company is offering buyouts to 40 percent
of its staff, including all of the full-time employees in its news room; The
Atlanta Journal-Constitution will cashier 85 newsroom employees by the end
of October, and, as noted in this issue’s
Autowriters Spotlight, The Chicago Tribune is paring its staff.
These are just a few of the widespread draconian measures taken by newspapers
and other print publications to stay competitive. Too often those cuts include
staff auto writers. This happens despite auto advertisers requesting auto
editorial to attract readers and relieve margin-to-margin ad carpets in the auto
section. It seems as self-defeating as a baseball team fielding only seven
players in order to reduce the payroll.
Nevertheless, auto writers are being let go and there aren’t that many print
places for them to land. That means a fair share of them will relocate in
cyberspace where they will be lumped with the thousands who, to update Coach
Bobby Knight, “can hack with a computer.”
Not all of these transplants as well as many of the qualified auto writers
already there are convenient to one of the regional associations. No longer
operating under an employer’s aegis, they will need certification,
attesting to their professionalism (there were 6,000 requests for
media credentials at the Chicago Auto Show) and adherence to ethical standards (19
percent of America’s senior marketers acknowledge placing ads in exchange for
news stories); a national organization can have the numbers to make various
kinds of insurance, (travel and health insurance) attractive, warrant discounts, promote
and police press car rules offer a unified voice when and if needed, provide
visibility at auto shows, among other means to promote and strengthen
appreciation for the craft.
Your comments and suggestions are encouraged.
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Autowriters.Com invites readers to submit their own Clog
(Online Column). Your reward: a byline and an audience of
your peers. All submissions are acknowledged, queued
and used at the editor’s discretion.
Vince Capece is the pen name of a
long-time automotive journalist and IMPA member who
publishes a blog on Edmunds' CarSpace.com at
http://www.CarSpace.com/hudsonthedog. He's worked on a
number of books and has been published in various of
automotive magazines. Additionally, he's worked as an
industry consultant for global vehicle manufacturers and
Tier 1 suppliers
The Future of Automotive Journalism
by Vince Capece
“The car as we know
it is on the way out. To a large extent, I deplore its
passing, for as a basically old-fashioned machine, it
enshrines a basically old-fashioned idea: freedom. In terms
of pollution, noise and human life, the price of that
freedom may be high, but perhaps the car, by the very muddle
and confusion it causes, may be holding back the remorseless
spread of the regimented, electronic society.”
J. G. Ballard (b. 1930), British author.
"The Car, The Future"
The same can be said for the automotive journalist. Over the
past 10 or 20 years, there’s been a dramatic movement in
automotive journalism. And it started with a home computer.
When desktop publishing started becoming a household term,
people decided that they would begin writing careers. Some
of these people wrote political publications and some
decided to teach others what they knew about tending their
garden. And many of these people decided to take on the
glamorous role of automotive journalist.
They’d drive cars, take some pictures, put down some prose
and, voila, they were in the automotive media. Sometimes
they’d get published in newspapers, sometimes it would form
a magazine. Most of the time it went nowhere because it was
still too expensive to publish a glossy magazine and too
difficult to sell ad space.
And then came the Internet.
These writers could take a course or read a book and learn
how to produce a webpage. The cost had dropped to virtually
nothing and the last barrier to entry was gone.
Before this computerized revolution, automotive journalism
was a prime example of basic economic theory. There was a
limited demand for automotive writers and a growing supply
of people with basic automotive knowledge and the ability to
pepper a sentence with choice adjectives. This imbalance led
to continually declining wages for automotive journalists
because many of these “kids” were willing to work for “free
rides in cool cars.” Unfortunately, this oversupply of
underachievers swallowed up the Ken Purdys and Tom
McCahills of the world and allowed few David E.
Davis’ and Beverly Rae Kimes to emerge.
But after the “revolution,” there were just so many outlets
available that no publication, online or in print, could
generate a critical mass of revenue to pay for the good
writers and had to settle for the “affordable” writers.
Print media began to shrink in favor of the cheaper
websites. Once grand publications like Automotive
Industries have dissolved into glorified press kits for
whoever would pay to place an advertisement. The major “buff
books” were absorbed by a small group of major publishing
houses to create “economies of scale” for the new, more
Which brings us up to the present. A handful of companies
own the top names in automotive media and they publish
little more than what car company PR machines want the
public to know. The best new vehicle news comes from
automotive chat forums where once the only place to get this
kind of current and future talk was from the front sections
of the top magazines. And just about anyone with a driver’s
license can be a “certified road tester.”
A few years ago, I met a young woman at an automotive event.
She wore a badge showing that was the automotive editor of a
top NY-based personal finance publication. She didn’t seem
to be the “car type,” but then we didn’t ask probing
questions on the subject either. We did, however, ask her
how she got such a significant position at her tender age.
Her response was that she had a driver’s license, a relative
rarity among her fellow Manhattanites.
As a youth, I learned how to read from the likes of Motor
Trend and Car and Driver. Over the years, I’ve
collected thousands of magazines spanning hundreds of
different titles. The quality of magazines has fallen so
dramatically that my list of personal subscriptions, which
at one time numbered 8-10, is now just 2. My trips to the
newsstand which could add 6-10 magazines a month to my
collection now just adds 1 or 2 a year. There’s simply not
enough to keep my interest. And I’m still as much of a car
enthusiast as I ever was.
An automotive historian once opined that the trend toward
electronic press kits is going to kill the “paper trail” for
future automotive enthusiasts. This same trend in publishing
is doing all it can to kill the present for automotive
enthusiasts. Between pretty talking heads on TV shows and
the “level playing field” of ‘Net automotive “publishing,”
there’s simply not enough intriguing automotive journalism
left in one place to keep an enthusiast coming back.
There are still a few great writers out there, but they’re
being lost in the din of the rest of the automotive
landscape. Unless we can find a way to pay “real writers” to
write about cars, there is no future for automotive
journalists. I’ve been fortunate enough to rub elbows with
some of the greatest automotive writers of the past 30-40
years (this writer is not in their league) and sadly they
are a, literally, dying breed. I can’t remember the last
time I met someone who could fill their shoes. And the next
time I do, I hope someone is paying them enough to keep
Comments? Please go to:
Tom-Tom rants, raves, rambles and ruminations are
and express the opinions of the writer.
Wooden Horse News reports: CRUZIN' SOUTH is a bimonthly that
targets motorsport fans and participants in southern AR and
MS. Content includes bikes, custom cars, hot rods, go-karts,
NASCAR and other racing events, charity shows, and profiles
of local racing celebrities. Donna Wadford is the editor and
publisher of the title, which has a circulation of 15,000
and is distributed free at NAPA stores and other locations
between Tupelo, MS, and Marion, AR.
Conde Nast has
launched a new publication for Ferrari owners worldwide.
. . .
Britain’s Dennis Publishing has launched Imotor, “the
world-first digital magazine emailed free to readers.”
(really?) It claims a 1.5 million man database it can market
to. (Press, PR Media Digest) . . . General Motors has opened a
new web site, GM Facts or Fiction, to counter mistaken
public perceptions of its products and policies. (Media Post
Publications). . . . Also from Wooden Horse: CREAM WORLD is a
quarterly targeting young adults in Canada. Coverage
includes fashion, technology, television, movies, music,
cars, real estate, national affairs, and arts and culture.
TVM Publications is the publisher. The editor-in-chief is
Marcus S. (Yes, the initial S.).
Maghound.com is Time Inc.'s Netflix-like service for magazines and allows consumers to
choose titles from a variety of publishers for mix-and-match
"subscriptions" where they pay one monthly fee and have the
ability to switch titles at any time. Unlike traditional
subscriptions, members aren't locked in their memberships
and can cancel whenever they wish. Reportedly, some 280
titles have currently signed up with 400 expected by the end
of the year.
Rick Popely’s auto writing career began at the junction of opportunity
and necessity when he saw a blind ad for a writer who was an auto buff. Out of
work, he deemed a passing interest in cars sufficient to reply.
Twenty-seven years later he hopes to return to that providential intersect after
cut along with 40 other Chicago Tribune staffers in August.
however, he brings some impressive credentials to reporting and commenting on
automobiles from either the consumer or the business side of the industry.
Schooled in journalism, he was editor of the campus daily while a senior at
Eastern Illinois University and pursued newspaper journalism for six years,
working his way as a reporter from smaller to larger circulation papers when
family responsibilities required that he resign from the Rochester (NY)
Democrat and Chronicle and return to the Chicago area.
That’s where he spotted the blind ad, replied and was hired by Consumer
Guide publisher, Publications International, Ltd. He advanced to
editor and writer for 12 Consumer Guide publications annually that evaluated
quality and performance of new and used vehicles, safety features and fuel
economy. He supervised a staff of five direct reporters and assisted in managing
a 13-person department and vehicle test program.
After 16 years, he was
emboldened to try free-lancing and for the next four years wrote for three major
dailies, Kiplinger, Cars.Com web site and others. When one of his
contacts at the Tribune said the paper was adding a second auto section and was
looking for someone to write for it, he asked them to look no further. During
the next seven plus years he delved into the psychology as well as the demographics
of car buyers and later,
switched to the business side, covered the industry’s financial, manufacturing,
labor relations and sales and marketing.
Exploring the emotions that motivate consumers fascinate him. “like the guy who
buys a full-size pickup to haul a few bags of mulch once a year.” So does
learning about labor contracts and the financial realities - “why things are the
way they are in the industry." Currently freelancing, he’d like a post that
would make use of his experience but acknowledges that may require moving from
the Chicago area.
Chris Paukert of Winding Road takes exception to the
description of that Emagazine in the
July Tom-Tom by Eric Killorin. Paukert writes: “While it’s true that we enjoy a
distribution relationship with eBay Motors, Winding Road is
not at all owned by eBay as suggested. ...It is owned by Nextscreen LLC of Austin, Texas. Further, the
characterization that WR has “shifted from high-profile
writers to no-buck reader contributions” is not accurate. We
continue to maintain the services of expert writers on staff
and in our contributor pool, including the likes of David E.
Davis, Jr., William Jeanes, etc." He continues, “I suspect
that where Killorin became confused is with our new website,
http://www.NextAutos.com, which both recognizes and celebrates
user-generated content in a new way for the automotive
journalism segment. It does so by encouraging users to
author their own stories, as well as upload their own videos
and pictures. It does not change the fact that we will have
a team of paid and respected staffers generating stories for
both our NextAutos website and Winding Road digital
From Don Weberg, Editor-Publisher Garage Style Magazine:
"Just a quick note to say thank you for doing a great job.
I've subscribed to your newsletter for some years now, and
have always enjoyed reading the various updates and news
stories. Nothing great ever comes easy, or so it seems, and
with that it's important to keep up the steam and enjoy the
ride. All the best."
Lindsay Brooke, senior editor of
Automotive Engineering International questions a statement
Bill Maloney’s June Tom-Tom: “The CNW market research
firm from the northwest along with the Society of Automotive
Engineers (SAE) say the little hybrids are a way for some
individuals…can you say Leonardo... to make an environmental
statement.” Brooke writes, “This is puzzling because, as an
editor on SAE’s flagship monthly Automotive Engineering
International, I have no idea to what this is referring. Do
you know if it was taken from an SAE publication? Although I
happen to agree generally with the statement above, and
believe Pat Bedard’s analysis of hybrids in CnD to be sound,
we at SAE Magazines usually strive to report engineering and
technology developments without making judgement calls
regarding the end customer. (I’ve copied my boss, SAE
Editorial Director Kevin Jost, on this note. Maybe he can
shed some light on this.)
In any case, no worries from us—your newsletter serves a
very useful purpose in our profession. Keep up the great
Christopher Burdick Editor-in-Chief
http://www.Automoblog.net writes, “Just dropping a note to let you know
I'm enjoying reading the newsletter and hearing from other
automotive journalists, including some I've met at various
media events. Here at Automoblog.net we're getting into the
hang of regularly doing full reviews on cars, and I hope to
bring some value to consumers everywhere. I'm really looking
forward to attending more media events and shows so I can
meet more people and have a good time.
Keep up the good work!"
Bill Moore, who was there when Paul Newman got
his first competitive ride is soliciting anecdotes about the
racer, actor, food marketer. Send them to Moore,
editor-in-chief of http://SpeedstyleMagazine.com at:
Automotive Rhythms TV has created an automotive
lifestyle channel on You Tube,
http://www.YouTube.com/ARtvLive . . . Bill Maloney’s
Ohana Road TV Show will salute the U.S. Air Force’s 61st
birthday by shooting its October shows at Hickam Air
Field surrounded by fighter planes and will include
pre-taped happy birthday wishes to air force men and
women from the top brass of major car companies.
Electric Lightning sports car promises 700 HP and 0
to 60 in 4 seconds and is reputed able to do pretty much everything an
internal combustion engine can (not our field but impressive
billing) . . . Conde Nast’s Portfolio Magazine piece
Dotcom Confidential named spy car shooter Brenda
Priddy one of seven internet sources corporate America
did not want the public to know about (she didn’t know she
was so dangerous with her camera).
has set up a new Formula One web site intended to be
“a one-stop shop for all FI news.” . . . Chris Duke
of X7 Media reports his Truck Blog TV Instructional
Series hit the top ten automotive titles among Apple
Itunes podcasts. . . .Wooden Horse writes:
“Former uber publisher Primedia has pretty much left
the build...eh, the magazine business. It has sold off two
of its regional auto guide publications and has shuttered
another, leaving the company with its apartment and new home
guides as well as its distribution operation,
SAMA’s redesigned web site
http://www.southernautomotivemediaassociation.org/ . . .
Jay Lamm’s LeMons Series is attracting increasing
national press and may well beget a movie in the genre of “They
Shoot Horses Don’t They?” In the meantime, he writes
like he is having more fun than he imagined when he created
the series : "LeMons race cars display gangrenous rust
scabs, rattle-can paint jobs, flatulent engines, and other
aesthetically unpleasant features ... We thus advise
all Texans of a sensitive nature to avoid MSR Houston.” The
series goes there Oct. 18 –19.
“There’s a price to be
paid for every press trip and that price is to listen
graciously to the predictable promotional spiel.” –
Freelance journalist Monica Porter, quoted on the
downside of press junkets in the Immediate Network’s Press,
PR & Media Digest.
Matt De Lorenzo has been named vice-president and
editor-in-chief of Road Track, succeeding
Thos Bryant, who
retired this year after 36 years with the company. . . .
After 40 years as a staff writer and editor Ted Biederman
has retired from the Los Angeles Newspaper Group (LA Daily
News, et al). That is really good news according to Ted. More good news (he thinks) is that he will continue as a
freelance editor and writer of
http://www.Motorway.com for the newspaper group. Additionally he will be a
contributing editor to Automotive Executive Magazine and
http://www.AEmag.com. As if that wasn’t enough to do he’ll be
contributing to several other papers and websites scattered
from New England to Texas. His wife still says he needs to
do more, but he’ll see about that so he says.
MPG stalwart Louise Ann “Landspeed Louise” Noeth has relocated
to Creve Coeur, Mo., where her husband has transferred.
However, her business and cell phone numbers remain the
same, as does her email:
email@example.com . . . Steve Kursar has
been named the new Southwest Communications Manager for Ford
Motor Company in the Plano, TX. . . . Atlanta
Journal Constitution’s cut of 85 newsroom positions included
Rob Douthit, auto editor for the past three years. No
replacement announced. Features editor Jon Brieske continues
to be responsible for the paper’s Fall new car and Auto Show
special sections . . . Bruce Castleberry, auto editor at the
Dallas Morning News for 10 years, has re-joined the
journalism side after a sojourn in PR. He is now business
editor of the Springdale, Ark. - based Morning News serving
northwest Arkansas . . . Larry Webster has moved from Tech
Editor at Car and Driver to Detroit Editor for Popular
Mechanics . . . . Joe Lorio continues on the staff of
Automobile Magazine but has relocated from Michigan to
Ossining, New York. Same duties, new base. . . . Tom Appel
moves up from Managing Editor to Associate Publisher at
Consumer Guide . . . Micki Maynard changed announced plans
to move to D.C. for The New York Times. Instead, she will
remain in Detroit, covering the airline industry. . . .
Monique Valadez has been appointed Manager, Education and
Public Relations for the Wally Parks NHRA Motorsports Museum
in Pomona, Calif.
Long time Detroit area auto journalist Dan
Ross writes: “I spent 37 months after 9/11 on a Navy active
duty recall to NAVFAC here in DC, serving as the chief
journalist of the Seabees. It led to being the 3rd or 4th
person to join Vox Optima, an agency working primarily with
Navy clients -- though we just snagged agency-of-record
status for the brand-new Congressional Bowl being played
here in DC 20 Dec. All of us are current Reserve or former
active duty Navy PAOs and senior enlisted. Today, there are
12-13 of us all teleworking from home literally from coast 2
coast." At last report, Ross was moving to Lima. Ohio. He can
be reached at: firstname.lastname@example.org.
has added http://www.About.Com to his many outlets. He will cover used
cars for the New York Times online enterprise. . . .
Multiple award-winning book author Tom Benford has been
named editor-at-large for
http://www.speedstylemagazine.com He also
writes 2 monthly columns for Corvette Fever Magazine and a
monthly resto-tips column for http://www.hagerty.com . . . .
Steve Parker is rightly proud to report he added The Huffington
Post to his lengthy list of radio, TV and print outlets in
addition to his own website and blog:
Glenn F. Campbell
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Car Chat Club (http://www.carchatclub.com)
is looking for feature articles on any of the
following topics, and is always open to new ideas as well.
Auto books / DVDs/ computer games
Collectibles - Automobilia / Die Cast review
Custom Car Adventure Tours
Historic / Vintage Racing
New Products (racing gear, oil, gas treatment)
Pick up trucks & station wagons
Public driving roads – are they ever closed off
to traffic for racing?
Racing Scene (Domestic & INTL)
Rusty Cars in the Junkyard and/or Wrecks (no one
Specialty mfg. performance divisions (SVT, M,
SRT, S, etc.) Trans Am racing
Vintage Race Cars
What's wrong with Detroit?
WIP (work in progress - cars being
Car Chat Club is dedicated to the automobile
enthusiast in all of us. It profiles great collector cars and their owners in a
fun and informative way.
Automobile enthusiasts, 92% male, ages 25-65,
geographically located in and around major cities in the North East and Western
United States. Income levels: $80,000 - $100,000 in various occupations, 90% are
We are asking for query letters (article proposals),
not complete manuscripts.
Writers are assigned articles on a contract basis.
General guidelines for the average number of words
in a feature article 1,500 words or a column is 500.
We are looking for photos and art, and such work
should be submitted by email in most all cases.
$100 per article, $50 per column.
Some of our readers have asked for ways to make a
donation to support our newsletter
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David Bull Publishing books won four gold and three bronze medals in the
International Automotive Media Awards held last June in Dearborn, Mich.
John Zimmerman’s Dan Gurney’s Eagle Racing Cars won two: Best Book of
and another in the Single Marque or Manufacturer Category. Peter
Bryant’s Can –Am
Challenger and Jesse Alexander’s Ferrari Grand Prix Moments won gold in
categories. Three other Bull Publishing books won bronze medals in their
categories: Chris Jonnum’s The Haydens, Janos Wimpffen’s Spyders and Silhouettes and
Berg’s Ultimate Garages II.
Buddy Baker, John Force, Richie Ginther, Wayne
Rainey, Betty Skelton and Paul Goldsmith were inducted
into the Motorsports Hall of Fame at its 20th annual Meeting.
Carl Hass won the Bob Russo Award for his significant
contributions to American motorsports.
Deadline for Texas Truck Rodeo room reservation
Deadline for entries in TAWA Excellence in Craft judging
NEMPA, dinner, Boston Globe, Media-only members
MAMA, Luncheon, CATA Oakbrook Terrace, Smart, USA
Fairfield County (CT) Concours D’ Elegance, Westport
SAMA, Center For Performing Arts, Miami, FL, Chrysler
WAPA, Luncheon, National Press Club, Battery Technology
"The Future of the Car" Consumer Reports Auto Test Center, East
North American Automotive Supplier Summit, Detroit, MI
MAMA Fall Rally, Volo Auto Museum, Volo, IL.
Automotive Hall of Fame Induction Dinner, Dearborn, MI
APA/NADA Luncheon, Detroit, MI
SEAMO Ride & Drive, Callaway Gardens, Pine Mountain, GA
Texas Truck Rodeo, Gaylord Texan Resort, Oak Hill Raceway
24Hours of LeMons, MSR Angleton, Houston, TX
Convergence 2008, Detroit, MI
Automotive Testing Expo (Dedicated To Reducing Recalls) Novi, MI
Detroit Press Club Steakout, MGM Grand, Detroit, MI
SEMA Show Las Vegas, NV
Automotive News Green Car Conference/Exhibit. Novi, MI
MAMA, Luncheon, Oakbrook Terrace, American Suzuki
Press Days, Los Angeles Auto Show
The 14 regional automotive press associations provide
information and background not easily found elsewhere.
they are too distant to attend their meetings, belonging usually
gives you access to transcripts or reports of these events and
Automotive Press Association, Detroit - Katie Kerwin
International Motor Press Association, NYC, Fred Chieco, President -
Midwest Automotive Media Association, Chicago -
Motor Press Guild, Los Angeles -
New England Motor Press Association, Boston -
Automotive Press Association, Port Orchard, WA-
Phoenix Automotive Press Association, Phoenix, Cathy Droz, President-
Rocky Mountain Automotive Press, Denver -
Southern Automotive Media Association, Miami FL, Ron Beasley, President,
Automotive Media Organization, Charlotte, NC
Texas Auto Writers Association
http://www.TexasAutoWriters.org, Harold Gunn,
Writers of North America,
www.twna.org Tom Kelley,
Western Automotive Journalists, San Francisco -
www.waj.org, Ron Harrison
Washington Automotive Press Association, D.C., Kimatni Rawlins,
A writer has requested help in identifying the car in this
picture from a 1960’s Detroit Auto Show. Taken in one of
Chrysler Corporation’s displays it shows an imitator of
Skelton’s clown and a model in a flesh-colored swimsuit but what
car? If you know, let us know at
or online at
good money posted
Excerpts from a press release quoted by
Michael Tiemann on the Open Source Initiative web
Fifty coaches are standing by online to help innovative
thinkers apply for the Knight News Challenge , a $5
million-a-year contest to move journalism into the 21st Century.
The coaches-made up of past jurors and winners-will give News
Challenge hopefuls a better chance of winning up to $5 million
in prizes annually. They also hope to attract a more diverse
range of ideas.
Its goal is to discover new ways of using
digital technology to meet the information needs of geographic
communities. Last year's contest received 3,000
applications. It named 16 winners.
And the best news for the
open source community? The rules stipulate that applications
- Use or create digital, open-source technology as the
- Serve the public interest.
- Benefit one or more specific geographic communities.
One thing there cannot be enough of is proposals for
how to free the news from proprietary media formats, and how
we can share our news over networks that cannot be
controlled for private gain. Open source, open file
formats, and open standards can ensure that no matter how
ugly the news may be, how unflattering it may be for some of
the actors who are strong today (and who may seek to become
all-powerful tomorrow), the key to our future freedom is an
accurate understanding of the past.
Sept. 2 and close Nov 1. For application information go to:
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