Press Box: Ideas and Virtual Goods

New Zealander Kaila Colbin, writing on The Obsolescence of Copyright for Media Post says, “the ease of everything has stripped the value from merely doing something. You put up a website? Yawn. You started a blog? Big whoop. If everyone can do it, within moments and for free, why should I care? Those of us who operate in the realm of ideas — and by ‘ideas’ I mean ‘any creative industry’ — have to generate value in another way. … With limited resources, we can focus on protecting yesterday’s content or producing tomorrow’s. Which approach opens more opportunities for us? Which approach is more conducive to innovation?”

She says about preventing copying, “Regardless of your feelings about whether or not content should be readily available, the horse has already bolted. Why, then, focus on the impossible proposition of getting it back in the barn? …Scarcity no longer increases the value of information; ubiquity does.”

Instead of copying Internet postings, deleting them is the concern of Gavin O’Malley writing in Around the Net in Online Marketing. He asks if the “Digg Patriots” who systematically downgrade thousands of stories they rate too one-sided, are harbinger’s of what’s to come with all crowd-sourced editorial tools and cites other sources raising the same question. . . . Erik Sass, writing for The Social Graph, notes, “…in 2014 Americans will be spending $1.5 billion on online newspaper subscriptions and $5 billion on imaginary objects (virtual goods). Maybe I find this ridiculous because I’m a reporter and my sympathies lie with the newspaper industry.”