Road & Track For Sale, New Blogs, Unpaid Contributors

Wooden Horse News reports: Road & Track and Car And Driver among the US and international magazines up for sale by French owner Lagardér. Hearst has been granted a month-long exclusive negotiating period in the deal estimated at $700 million to $1 billion. If concluded, Hearst will become the second largest US consumer magazine publisher behind Time Inc.

Sirens of Chrome“If you liked the book, you’ll love the movie.” That hoary film promo is the hope of Steve Purdy (radio host of A Shunpiker’s Journal) and his partners who are producing a documentary film of the book Sirens of Chrome. Working with him are veteran producer and director Mark Ducker and Margery Krevsky, author of the popular coffee-table book about the live models who graced the cars at auto show over the years. . . . Kimatni D. Rawlins, president and publisher of Automotive Rhythms, has added a blog, The Raw Truth, to the lifestyle automotive media and marketing portal. It will provide his timely personal take on a variety of experiences and happenings in the auto world. has been blended into following the merger of the two companies.. . .Wooden Horse News says advertiser blog program, where advertisers can run their blogs alongside editorial contributors, “is in response to editors being pressured to increasingly rely on unpaid contributors with the goal, as one former editor put it, ‘of not paying anything for content.'”