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Silverado Prices Frozen GM Heats Up Pickup Sales Battle

In a move that will prolong the pickup sales battle, GM has announced a price freeze on 2014-model suggested prices of Chevrolet Silverados and GMC Sierras.

To offset the price freeze, GM will introduce expanded accessory-trim levels on 2014 models, which go on sale early this summer.

Suggested Silverado prices will start at $32,710 for the top-selling Crew-Cab model (Including a destination charge of $995.)

The accessories “package” has been broadened for 2014. There now is a 20-inch wheel package, plus a Double Cab model whose rear doors open like all vehicles for seating two or three in the rear cabin.

The 2014 Silverado will reach the market in three phases. This fall the regular cab will arrive, with such innovations as the quietest noise level in its segment.

Says Oakland Press auto writer Dave Schmidt, “The new Silverado is the quietest truck I have ever driven, as well as the smoothest.

The price freeze is aimed to step up marketing pressure on Ford’s segment-leading 6.2-liter V-8 engine to spur Silverado sales, plus a new 6-speed AT in a bid to outpoint F-150 and Dodge Ram V-8 towability of 11,500 lbs.

GM is gunning for sales of 500,000 Silverado sales this year, up from 418,312 units in the U.S. last year. It is pressing Chevy dealers to strive for No. 1 in their markets, outstripping F-150-or else!