When Bugatti opts for a presence on Facebook, Flickr and YouTube, its reasonable to ask why a $2.2 million dollar car like the Veyron is socializing with the masses. Karl Greenberg of Marketing Daily did ask, speaking with John Hill, Bugatti’s director of sales for the Americas. The answer is it’s a way to create awareness and “cement the desirability and status of the brand.” The real marketing is done one-on one reaching out to interested prospects who can afford the car.
With California passing regulations for driverless cars on its highway, the invention documented on this video of a 1951 Cadillac may find acceptance after all. Watch Fifth Wheel Parking.
Hasan Dudar and Jeff Green writing for Bloomberg News, cite a number of surveys and sources that document Generation Y’s relative disinterest in cars, to the extent of an estimated loss of 2 million units per year. Reasons offered as to why millennials are not buying: a slow economy, multiple other ways for them to connect with the outside world, hence a spending priority of Iphones, laptops, apps, data plans before owning a car, which many in the 18-to-34 year-old age bracket consider, at best a necessary evil. . . . Jeff Mohr is happy to pass along this photo and plugs from over seas for his Superbumper: “We have lots of employees getting rear ended on a regular basis. I am putting them on all our office vehicles. The 4” model on my personal vehicle has been “bumped” numerous times with no damage (to my vehicle at least),” Thad Osterhout, American Embassy, Dakar, Senegal, Africa. “Just mounted the bumper, and it fits great and looks great. I am very pleased with the quality of the system; the packaging and instructions were top quality, too. Thanks,” Eric P., Italy.
This photo taken in front of the Castle of Carovigno (Castelo Dentice di Frasso) in the province of Brindisi, in the region of Puglia, Italy