Tag Archives: mary barra

BARRA’S EM-BARRAS-SMENT

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A dig at new GM CEO Mary Barra under the Economist Headline “What do you recall?” Begins to make waves. Can another bankruptcy fling prop up GM and its’ dealers? Media and digital ad geniuses already are crafting campaigns of vitriol aimed at its’ rivals. Minnie the GM Mouse and “Mary Poppins” already are planning […]

AUDI PROSE COVERS 2015 CARS LIKE A BLANKET

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VW of America reshuffles its front office as its CEO Jonathan Browning falls short of boosting North American sales to an annual target of 20,000 units a month by 2018, including Audi. Browning’s replacement on grounds of family health issues was assured when January-November sales fell short of combined Kia and Hyundai results this past […]

‘CAR GAL’ TAKES REINS AT GM

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New leadership in Detroit promises upturns in markets, profits and per-car features. Dramatic changes lie ahead as younger executives and women take charge of product development, including new GM chairman and CEO Mary T. Barra, new Ford president Mark Fields and more safety systems and consumer touch systems pushing hybrid and electric cars! Retirement of […]

“My GM One” Reflects E-Market

GM’s historic all-things-for-all consumers strategy has been scuttled to keep pace with the e-market world. That gameplan was apparent at the bustling Los Angeles auto show, where one of the hottest players was the 2013-Chevrolet Spark mini-compact all-electric car. Product V-P Mary Barra confirmed at a media parley that GM had decided to focus on […]