SILICON VALLEY ASKS ‘ WHERE’S THE MONEY’?
Just when a new survey suggests that more than half of U.S. consumers would be interested in cars built by Apple or Google, the two tech giants are reportedly turning…
Tesla’s Handling of AutoPilot Fatality Major PR Blunder
Tesla's handling of the first fatality in one of its AutoPilot-equipped cars has been a major PR blunder. While that is easy to say in hindsight, the proven response was…
Bloomberg Adds Reach and Tesla Explores Tube Travel
Erik Sass writes in Media Daily News, "Bloomberg has launched a new online flagship site, Bloomberg Business, combining and replacing two previously separate Web destinations, Bloomberg.com and Businessweek.com." He says…
Native Advertising, Unorthodox Car Reviews & Ethics of Auto Journalism
More native advertising appears to be in the works at the New York Times (and elsewhere) according to Karl Greenberg in Marketing Daily. He quotes Times Executive VP, Advertising, Meredith…
LOS ANGELES AUTO SHOW: DAY ONE
All-New Models Join Aged Mustang LOS ANGELES – More bang for the buck underscored the first batches of debuts at the Los Angeles Auto Show, including V-6 models from Ford,…