Google and Microsoft are “content kleptomaniacs” according to News Corporation chairman Rupert Murdoch, as quoted in a report by Media Digest of an interview he gave Sky News in Australia. He also was quoted as saying he would ban search engines from his newspaper websites when he erected pay walls for them. The walls being necessary in his opinion, because there are “not enough advertising dollars to go around and make all web sites profitable.” . . . Google president Eric Schmidt sees future media as super fast, intuitive, largely crowd and social media sourced and advertising based, as reported by Jessica E. Vascellaro in, ironically, the Wall Street Journal Network.
Photo By: Joakim Buchwald
For automotive writers it would seem that advertising-based content would be better as long as car dealers and manufacturers pay to promote their products, locally and nationally. The premise being that auto editorial is needed to attract readers to the ads and sustain consumer interest in the products. . . However, Hewlett-Packard lab scientist Bernardo Huberman as quoted in Online Media Daily believes, “The value of information is giving way to individual expression as more people post on Twitter, Facebook and other social media sites.” He notes, “Our ability to pay attention to things is limited,” so it will become more important to look at ‘propagation of signals’ at social media sites to determine effective marketing strategy.” Which could mean, as AWcom interprets it, every reader an editor, selecting his or her own media input from a vastly expanded range of options.
This is only going to get wider and denser with new apps like www.Ulitzer.com offering “a ‘new media; social journalism platform which revolutionizes how we create, deliver, and consume content on the Web. Ulitzer authors can get started with their first article in a few minutes and may start a new “topic” on any subject or write a story and post it both to their Ulitzer author page and to any existing Ulitzer topic. The network effect of people using Ulitzer to communicate and collaboratively produce and categorize content is disruptive, bypassing traditional media and middlemen. Topics published on Ulitzer range from Greek Isles in the Summer to New Media via Personal Branding and Marketing & Sales.”
But wait, Kurt Cagle, managing editor of XML Today reminds us in Technology News, “The danger here is in failing to recognize that user-generated content does not necessarily just represent true facts, but also contains opinions, distortions, analyses and biased content.” Which brings into question the current popularity of crowd-sourced car reviews being promoted by Ford, Honda, Toyota and others. By becoming our own editors we will have nobody except ourselves to blame for what we get in the way of news and information.