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Women in the Auto Industry will be Honored at 17th Annual Urban Wheel Awards

The Official Multicultural Event of the North American International Auto Show

Detroit, Mich. – The 17th Annual Urban Wheel Awards (UWA), the official multicultural event of the North American International Auto Show (NAIAS), will host its annual awards show on Sunday, Jan. 13, 2013 at the Sound Board Theater, MotorCity Casino Hotel in Detroit, Mich.

17th Annual Urban Wheel Awards

The Annual Urban Wheel Awards, a world class premier networking event and global marketing initiative, is attended by more than 2,500 guests, including media, automotive executives, businesses, politicians, celebrities, and community and trade organizations, who come together to promote multicultural consumer awareness of auto manufacturers, vehicles, technology, suppliers, dealers, and community service.

The 17th UWA will honor the contributions of women in the automotive industry in management, manufacturing, engineering, design, marketing, human resources and communications, as well as other segments of the industry. Companies who are dedicated to the development and advancement of women in the auto industry will also be recognized.

“Our mission is to ensure efforts in all aspects of diversity are honored and rewarded with the Urban Wheel Awards. For seventeen years, this has been the only event held during the NAIAS promoting and celebrating diversity and inclusion in the auto industry. We are extremely honored to dedicate this year’s event to women in recognition of their significant accomplishments and success in the automotive industry.” said Randi Payton, UWA founder.

The evening will begin at 4:00 p.m. with a vehicle exhibit, followed by the 5:00 p.m. celebrity Red Carpet and VIP and General reception at 5:30 p.m. and the awards show will take place from 7:00 – 9:00 p.m. An afterglow networking reception will conclude the evening. Awards will be presented for Dealer of the Year, Supplier of the Year, Executive of the Year, Companies of the Year, and the Urban Car, Truck and Green Vehicle of the Year. This year, two new awards will also be presented; Designer of the Year and Engineer of the Year.

Proceeds from the UWA support the Emerging Diversity Education Fund to provide scholarships, internships, and mentoring support for ethnic minority college students pursuing careers in communications and the auto industry.

For more information, visit Event or sponsorship details can be obtained at (301) 850-2858 or For media information, contact